Project Management Developing Social Media

Question: Discuss about the Project Management for Developing Social Media. Answer: Introduction The project requirement document is developed for the social media strategy. Hence the document consists of all the requirements that are associated with the social media strategy. Social media strategy is one of the important aspects of developing an online community for achieving a specific goal and objective of building a knowledge base for the specific domain. The project needs to explore all the requirements associated with right from defining the objective of the project till, the submission of the final report of it. Hence, it becomes quite important to understand all the stages and phases of developing the social network and making the users or subscribers to involve in the same (Evans, 2012). The team has to engage the participants or end users, after endorsing the pages for each of them and assigning the administrative privileges for them. The targeted users are to be from engineering, science and high and geographically from US, UK and Australia. However, the site has to be developed with the major target within the nation. The project has been undertaken by ADTC Technologies for the project sponsor, Australia Technology and Management College(Ferrell Hartline, 2011). Aim The aim of the project requirement document of a social media strategy is to identify and present all the requirements to build a social media strategy as well as the promotion of the App developed for the debate by the science, engineering and high school. Here, all the students are to be networked with their profiles and provide the necessary privileges to participate in the discussion. The strategy includes development of three forums, for engineering, science and high school students. In addition to them, the interested outside participants should get the opportunity and privileges to post their views and opinions on the forums. The three forums to be developed are the engineering forum, high school forum and science forum (Zhang, 2013). Objective The following are the specific objectives of the social media strategy project. Developing three forums, engineering forum, science forum and high school forum. Promote the three forums and pages with three targeted countries, US, UK and Australia Get the targeted number of likes for each page developed Engage the end-users consistently on all the pages (Too Weaver, 2014) Problem Statement The increased competition in every field and business leaves every business and organization a challenge of attracting and retaining their customers, to prosper in the business and increase the profits. Eventually, the current interest of every business is to increase the visibility of the brand and their product, by developing a profile in the social media and increase the visibility, attract and engage their customers, all towards the satisfaction of the customers (Pasquier Villeneuve, 2014). Eventually, the problem statement challenges the businesses and organizations with the following questions. How to attract and retain the customers? How to engage and lengthen the engagement of the customers? How to gain positive feedback from the customers, with likes, comments and shares? (Pasquier Villeneuve, 2014) Theories Both the micro theories and macro theories are considered for the development of the framework of developing the project requirement document as well as the entire project. The framework for the development of the PRD and the project is as the following step by step process (Valvadia et al., 2014). Exploring the Key Factors for the Project First of everything, exploration of the technical aspects is done to develop the social media strategy and implement the same. The first key factor is the application domain, which is associated with the operating system with which it is compatible and useful. In fact, it should work independently as a virtual space. So, the sponsor or the owner of the project, ATMC has to develop an application domain. Then the properties are to be developed specific to the requirement and objective of the project, for assigning the privileges to the privileged and restricting the privileges to the users, for whom these privileges are not required (Linton, 2012). The second key factor is the people and users going to be involved in the forums and domain. The major targeted audience of the project are engineering, science and high school candidates Albarran (2013). It is important to investigate and explore the targeted audience so that their characteristics are better explored and understood and the respective development of the privileges and elements in the forum can be built and developed (Miletsky Hand, 2011). The third key factor is the organization system. Though the organization has been structured to a framework right from founding the company till the date, it is important to build a compatible system and get agreement to follow by all the stakeholders of the project (Chernev, 2012). It can be done in any of two ways. Either the present system is acknowledged and agreed to follow by all the stakeholders or new system can be developed to follow till the tenure of the project (Albarran, 2013). The stifling structure framework can be considered by the strategic managers of the project in the organization. The system to consider has also has to consider the business processes practised by the organization. So, unscalable processes can be used for the business processes (Evans, 2012). The following key factor is the process to follow to develop the entire project. The process is very important for the development of the forums and apps. The detailed processes are to be developed by imagining and experiencing the entire project right from the scratch to the end (Ferrell Hartline, 2011). The total process of developing the technical system is followed with the following steps. Evaluation of the detailed mission and vision of the organization, before initiating the project. Evolution and establishment of the objectives of the project and linking the objectives with the mission and vision of the organization. Understanding the stakeholders of the project and exploring the behaviour and interests of the customers, who are targeted. Exploring and understanding the nature and level of competition in the contemporary social media, so that each of the step to be developed accordingly. Pollack and Adler (2015) Methodology The project requirement document and the entire project have been developed in a structured way and methodology. Pemsel,and Wiewiora (2013). According to Pemsel and WEiewiora (2013), natural resources can be saved from wastage, by adopting the advanced technology optimally and prevent the wastage. The methodology has been adopted to complete the project successfully and help growing and developing the organization. The total methodology has been implemented as in the following stages. Initial Stage According to Pemsel and Wiewiora (2013), the requirements of the technology required should be gathered similar to the ways the goals of the project of the organization. In this initial stage, all the possible resources available from the organization are explored and identified, after recongizign the needs and wants for the project. During this stage, there is more of exploration of the organization and its technical advancement and availability of the technical and human resources for the development of the App and social media strategy Pemsel Wiewiora, 2013) Preparation Stage During the stage of preparation the project includes various tasks such as identification and emphasising the objective to all the stakeholders of the project. The governance would then established to ensure that the entire process is going smooth and in control. Identifying and analysing the stakeholders would be included in this stage. The right and appropriate technology needed for the development of the App is explored in this stage. After ever resource and stakeholder is ready, the plan for the project is developed. Finally the program to execute would then be established to proceed with the following stage (Klien, 2012). Development Stage During the development stage, all the resources that are explored and identified within the organization are allocated optimally to develop and achieve the final objective of the project. Here, the operational process is more associated and stands as crucial for the success of the project and thereby the organization. During this development stage, all the necessary requirements of the technology are explored (Pollack Adler, 2015) Execution Stage The execution stage is a vital and challenging stage, as it stands as a service delivery procedure that defines the success of the project and reputation of the organization Kerzner (2013). Execution is the final stage of the task of project, in which the social media policies will get implemented the yield the results to achieve the objectives. It defines the overall performance and results of the social media strategy and the results would be lasting long, when executed in the right ways (Ramasesh and Browning, 2014). The team and management of the project is responsible for the development of the App and the development of the social media strategy. It needs a definite research methodology for the overall business process. The company has to be formed as a group on a social media platform, like pinterest, facebook, twitter and several other social media networking sites. The team of the project needs to run many campaigns, so that the results of the divided tasks of the campaign can be shared through the social media group. Eventually, the team or group will be accountable to develop the app and social media strategy. The project needs to develop a methodology that is comprehensive that fulfil the objectives of the present project and mission and vision of the organization. In this context, demand metric methodologies can be more appropriate to follow (Klein, 2012). In this methodology the evaluation of the vision and values of the company are to be evaluated. The process would also then include the situation analysis and objectives examination of the visibility. Then the social media marketing strategy would then be assessed and applied to achieve the objective successfully and obtain successful launch of the App. There can also be an alternative methodology to follow, which is mixed method approach (Kotler Keller, 2012). Data Collection All the necessary data is collected for the development of the project requirement document for the development of the app and its associated social development strategy to promote the App and make it reach to the intended audience and customers. Internet has been used extensively for the collection of the data for developing the App and social media strategy to promote the App (Pasquier Villeneuve, 2012). The data is basically extracted from internet for the following data. Complete benefits of the App Developmental procedures for the App Advanced and potential social media networking sites Establishing the profiles and forums for the interaction Assigning the characteristics for the forums and App User access control for the forums and Apps All the possible ways and social media strategy to promote the App and forums Increasing the stakeholders and end user engagement in the forums and App All the resources are taken from the authenticated resources, such as Wikipedia, research gate, Google scholars etc., so that there would be no conflict or deviation of the project. Data is also collected from the online research surveys conducted by the practitioners of communication. The online research can be conducted by framing the questionnaire regarding the opinions about launching the App. Since the targeted customers are from the three geographical locations, US, UK and Australia, the census details of the UK, US and Australia are to be explored. This data can be used to send the emails to the targeted customers in US, UK and Australia. Public Relations Institute in the respective countries are to be contacted for the data that is potential for the survey and further use of the audience and targeted customers of the project. The data of the respondents is collected by using the non-probability based sampling method (Malhotra, 2012). Analysis Techniques The entire data collected has been distributed to the stakeholders, by filtering according to the need and based on the allocation of the tasks and activities with respect to the project. Each of the section of the data has been well analysed by the respective stakeholders. In turn, all the stakeholders, in groups, had discussion with the project manager, about how the data is analysed and the strategies they have developed to perform their tasks, based on the roles assigned to them (McDaniel Gates, 2012). The data collected is analysed against the scientific theories, both micro and macro theories. The micro theories covered are the social exchange theory, social penetration theory and the macro theories, social network analysis, McLuhans media theory and Pseudo theories. Finally, the entire pieced of data organized by the stakeholders and shared with the project manager has been discussed among all the stakeholders to develop the final data and program to develop the App and develop the social media strategy to promote the App (McDaniel Gates, 2012).. Proposed Artefact The artefacts are proposed for the interface and design procedures for the social media strategy Ahlemann et al. (2013). The artefact is also proposed for the research procedures, considering and emphasizing both the internal environment and external environment Heagney (2012). Here, meta artefacts are developed based on the assumption of the facts, rather than on the practical theories (Verzuh, 2015) The artifacts proposed are well influenced by the Graphical User Interface and Desktop Metaphor for human machine interaction. (Morris, 2013) Artefact Development Plan Before developing the artefacts, certain attributes are considered for the social media strategy. The other vital considerations are the social media marketing policies. The important policies that are taken into consideration for the social media strategy are nature of the business, recent trends in the contemporary market, economic condition, recognition of the organizations need (Shields Rangarajan, 2013). The nature of business plays a vital role in the entire development and establishment of the artefacts, as every business is unique and the respective functions are unique, though they match at the macro level for similar businesses. So, the policies are to be determined and considered according to the IT business, as the development of the App and promotion are the activities of information technology. The recent trends in the market are the second consideration of the policies, since the thought process and behavioural and responsive aspects of the present generations of the end users are vital and play vital role in the determination of the functions and features of the product, App and social media strategy. Recognition of the need of the organization has to be considered, since the specific need, such as profit, growth, reputation, dominance, monopoly or similar need becomes the basic motivating factor for the entire project. Finally economic condition is an important aspect tha t defines and determines the behaviour and response of the end user to the participation in the forum and usage of the App. The economic condition is a clear indication of how much the cost of entrance, usage and engagement of the product are to be determined (Shields Rangarajan, 2013). The artefacts development has been planned to execute the entire pre-defined program, by applying the attributes and the social media marketing policies. Since every artifact is unique and needs to be taken care and established exclusively, by the stakeholders, who have defined them Lock (2014). Conclusion The social media strategy project requirement document is developed to collect and organize the requirements needed to develop the project. The project has been undertaken by ADTC solutions for the Australian Technical Management College. The report has been developed with the aim and objective of developing the document with the requirements of the project with the objectives of developing the forums, App, promoting the forums and App, get more followers and end users and finally engage the end users of the forums, for longer period of time. The problem statements are defined to come up with the solutions and data. The challenges that considered as opportunities are the how to attract and retain the customers, engage and lengthen the engagement of the customers, getting the positive feedback from the customers with likes. The project report has explore the scientific theories like macro theories and micro theories and developed the frameworks, by considering three major key factors of the project. Finally, the total process of technical process to implement the project has been developed. The methodology has been used to explore the resources in the organization and also make them utilize optimally. 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