Superjuice Case Analysis - 2375 Words

MD13-0005 Case Analysis: SuperJuice I. Problem Statement * Facts of the Case Luisa de la Cruz, CEO of SuperJuice * Worked her way up the corporate ladder for 15 years SuperJuice - a Florida-based company that produces and markets juice drinks to high schools and restaurants throughout the Southeast * The most successful juice drink maker in the region for almost two decades * Established efficient sets of system both in the factory and at the headquarters * Managers focus on making high-quality products with minimum expenses * Most of the company’s 200 employees had joined the company right after graduating (high school or college) and liked how the company operated * Employees†¦show more content†¦This could point to the lack of business intelligence and competitive intelligence in the company. Perhaps SuperJuice did not utilize specialized software to search through massive amounts of internal and external data to spot patterns, trends and relationships regarding the sales of their juices and their marketing efforts. At the same time, they probably did not make good use of competitive intelligence or activities that derive inform ation about their rivals. This is why they were caught off-guard when the competitors released exotic juices that were unexpectedly patronized by the consumers, including the youth. This overall lack of effort in fulfilling their boundary-spanning roles (coordination of the organization with key elements in the external environment) had substantial impact on the decisions made by SuperJuice. Aside from the external environment, the internal environment or the organizational culture established within SuperJuice also needs to be evaluated. Culture is defined as key values, beliefs, understandings and norms shared by members of an organization. For SuperJuice, this includes the values of punctuality, working at a high efficiency, and never questioning authority. Their organizational culture also reflects the values of their Cuban-born founder, which explains why the company is described as a traditional and family-oriented business entity. This is seen inShow MoreRelatedSuperjuice Cas e Analysis2389 Words   |  10 PagesMD13-0005 Case Analysis: SuperJuice I. Problem Statement * Facts of the Case Luisa de la Cruz, CEO of SuperJuice * Worked her way up the corporate ladder for 15 years SuperJuice - a Florida-based company that produces and markets juice drinks to high schools and restaurants throughout the Southeast * The most successful juice drink maker in the region for almost two decades * Established efficient sets of system both in the factory and at the headquarters * Managers

Essay The Physician-Assisted Suicide Argument - 985 Words

A policeman witnesses a man trapped underneath a burning truck. Desperate and in pain, the man asks the policeman to shoot him and save him the pain of dying a slow and insufferable death. As a result, he shoots. The policeman’s dilemma is commonly referenced in support of physician-assisted-suicide, or PAS. Euthanasia and assisted suicide are interchangeable terms which both lead to the death of an individual. Voluntary PAS is a medical professional, usually a physician, who provides medication or other procedures with the intention of ending the patient’s life. Voluntary PAS is the administration of medicine with the explicit consent from the patient. In terms of this paper, we focus on voluntary physician-assisted suicide in the†¦show more content†¦In the Netherlands, 2.1% of those who requested assisted dying were those who were between 65-74 years old. The elderly who experienced Alzheimer’s, chronic illness and physical handicaps did not have a he ightened risk of PAS. The vast majority of PAS were requested by 18-64 year old. Therefore, there is no current evidence to support the so-called slippery slope concern about the risk of abuse towards the elderly in physician-assisted suicides. Other slippery-slope claims are that the legalization of voluntary PAS will result in non-voluntary PAS and many PAS request are due to mental illness and depression (Boer 2007). Neither of these claims is supported by evidence and is false (Boer 2007, Battin 2007). 20% of PAS requests came from depressed patients; 0% progressed to PAS (Battin). Overall, the mere possibility of abuse towards the elderly is a extremely weak argument. The legal system is built upon placing restriction in order to avoid a slippery slope (Rubin 2010). Another claim is that increase in hospice care or palliative care will result in fewer requests of PAS (Boer 2007). Hospice focuses on the care of the terminally ill, while palliative is medical care focuses on re lieving pain and unnecessary suffering. Palliative care can address most, but not all, end of life pain (Quill 2012). 95.1% of individuals who request PAS currently receive hospice care (Campbell). Therefore, hospice does not affect the desire forShow MoreRelatedThe Argument Of Physician Assisted Suicide925 Words   |  4 Pagesâ€Å"A hospital bed is a parked taxi with the meter running† Groucho Marx. The argument that physician-assisted suicide would dampen the value of life can go both ways. How is life valued when a patient doesn’t have much life to live? For a patient to be eligible, as stated earlier, they must be diagnosed with a terminal illness and six or less months to live. So though assisting these patients’ results in dying a premature death, the question is how much value is there in these last months of theirRead MorePhysician Assisted Suicide : An Argument Of Semantics And Hypotheticals3266 Words   |  14 Pages Physician-Assisted Suicide: An Argument of Semantics and Hypotheticals Jacqueline Aragon Drexel University Physician-Assisted Suicide: An Argument of Semantics and Hypotheticals Physician-assisted suicide is a prominent topic of discussion in the bioethical community. The main concerns of these discussions are the different types of euthanasia involved in physician-assisted suicide, as well as the legality of a physician’s right to aid in the death of a patient, and the patient’sRead MorePhilosophy And Death : An Argument For Physician Assisted Suicide1172 Words   |  5 Pages PHILOSOPHY AND DEATH: AN ARGUMENT FOR PHYSICIAN ASSISTED SUICIDE EMILY BEDFORD 10107525 Submitted to: Robert Armstrong PHIL 259 Monday, December 7, 2015 Introduction As humans, we have the right to life. In Canada, in section 7 of our Charter of Rights and Freedoms, Canadians can expect â€Å"life, liberty and security of the person.† This means not only to simply exist, but have a minimum quality and value in each of our lives. Dying is the last important, intimate, and personal momentRead MoreRichard Doerflinger s Argument Against Physician Assisted Suicide1465 Words   |  6 Pages1) Compare and Contrast †¢ a) Richard Doerflinger is the first author and is against physician-assisted suicide. In his article he starts by saying that killing an innocent person is against the Jewish and Christian worldviews. He argues that those in favor of assisted suicide put less, if no, value on human life. He quoted an advocate of assisted suicide, Attorney Robert Risley, who stated that a life of suffering â€Å"racked with pain,† is â€Å"not the kind of life we cherish.† Roerflinger says that advocatesRead MoreEssay about Arguments against Physician-assisted suicide1173 Words   |  5 Pagesthis is true in terms of physician-assisted suicide. The ongoing struggle between those in favor and those opposed to this subject has ravaged the medical field, bringing into question what is morally and ethically right. The fact of the matter is that physician-assisted suicide is neither morally nor ethically acceptable under any circumstance. Not only is it a direct violation of a docto r’s Hippocratic Oath, but it is not constitutionally binding. Physician-assisted suicide would also lead to unnecessaryRead MorePhysician Assisted Suicide Should Be Legal935 Words   |  4 Pagesdiscusses the ethics of physician-assisted suicide. In the process of physician-assisted suicide, a doctor purposefully provides a terminally ill patient with the means to take their own life. This is often confused with active euthanasia; however, they are not the same thing. In euthanasia, the doctor administers the lethal drug to the patient, but in physician-assisted suicide, the patient must take the lethal drugs themselves. There is much debate over physician-assisted suicide today. Some peopleRead MoreEthical Considerations in Dealing with Changes in the Healthcare System929 Words   |  4 Pagesconsideration that creates controversial discussion is the subject of physician-assisted suicide. Physician-assisted suicide is described as the act in which a physician provides the means necessary for the client to perform the act of suicide. The issue of physician-assisted suicide is viewed through many different perspectives. The topic of physician-assisted suicide has been debated since the development of medicine. Physician-assisted suicide was first legalized in the United States in Oregon in 1997.Read MoreAssisted Suicide And The Death With Dignity Act803 Words   |  4 PagesIntroduction Physician-assisted suicide (PAS) occurs when a physician facilitates a patient’s death by providing the necessary means and/or information to enable the patient to perform the life-ending act (e.g. the physician provides sleeping pills and information about the lethal dose, while aware that the patient may commit suicide). [Carter, 2015]. According to Death with Dignity.org, Oregon, New Mexico, Vermont, Washington and California along with Montana who administrated the Death with DignityRead MoreThe Progressive Case Against Assisted Suicide1413 Words   |  6 Pagesunder physician-assisted suicide. Unfortunately, she had to relocate from California, where her friends and family lived, to Oregon in order to fall under the â€Å"Die With Dignity† act. According to euthanasia.procon.org, only four states in the whole country have legalized assisted suicide. Unfortunately, there are many like Maynard, who have to relocate and leave their home or go through a long and stren uous court battle to receive this treatment plant. This is due to the disapproval of physician-assistedRead MoreWhat Is Physician Assisted Suicide?939 Words   |  4 PagesWhat is Physician assisted suicide? Requests to end suffering through physician assisted suicide have occurred since the beginning of medicine. This technique to end ones life is very controversial and some argue that it should be legal while others argue otherwise. There are multiple advantages and disadvantages when it comes to physician assisted suicide. In physician assisted suicide, the physician provides the necessary means to end a patient’s life, but the patient themselves performs the act

Case #1 Cca (Board of Directors) Free Essays

BUSN7045: Corporate Governance Case Study 1 Jiachen Lyu u5264027 1 Evaluation of the Board of Directors of Coca-Cola Amatil Jiachen Lyu Student ID: u5264027 1. Basic analysis – a macro perspective From the publicly open information, the member composition of the Board Of Directors (BOD) of Coca-Cola Amatil (CCA) can be summarised as the following table (Table 1- 1). It can be easily seen that non-executive directors account for the majority of the board. We will write a custom essay sample on Case #1: Cca (Board of Directors) or any similar topic only for you Order Now According to Tricker (1994), this particular composition is of a typical American kind, which is specifically designed to emphasis the independence among members in the board and their loyalty to the shareholders. Table 1-1 Composition of Board of Directors Compan y Name Total direc tor No. Executi ve director Nonexecuti ve directo r Composition of non-executive directors Exper t direct ors Chairma n of other compani es Investment agency representati ves Individu al investor s Coca- Cola Amatil 9 1 8 8 2 3 0 However, it is worth noting that this particular formation is a result of the highly developed American capital market. In such a market, the frequency of hostile takeover is so common a market phenomenon that masks the lack of BOD’s function. In American companies’ management practice, people focus more on centralisation and expert system, which reduces the importance of executive directors. Comparing with the U. S. , both the turnover of Australian stock market and the frequency of hostile takeover are low, which posts a shadow on the adaption of Cola’s American empirical practice into Australia. 2. Focus on non-executive directors The non-executive directors are directors who are employed from the outside. They are normally specialist in areas such as strategic management, finance, investment, legal and public relation. In order to better fulfil the duties of a BOD, National Association of Corporate Directors Blue Ribbon Commission emphasises that each director should contribute his knowledge in at least a field listed below: (1) accounting and finance, (2) judgment, (3) management skills, (4) crisis response, (5) industrial knowledge, (6) experience in international markets, (7) leadership, and (8) strategic vision. According to this point of BUSN7045: Corporate Governance Case Study 1 Jiachen Lyu u5264027 2 view, it can be analysed from the information available on the CCA’s website as Table 2-1: Table 2-1 Appraisal of CCA’s non-executive directors D. G . I. A . C. B . A. F . M. J . G. K . W. K. D. M . Judgment Y Y Y Y Y Y Y Y Management skills Y Y Y Y Y Y Y Y Crisis Response Y Y Y Y Y Y Y Y Industrial Knowledge N N N Y Y Y N N Experience in the international market N N N Y Y Y N N Leadership Y Y Y Y Y Y Y Y Strategic vision Y Y Y Y Y Y Y Y Abbreviation: David Gonski (D. G. ), Ilana Atlas (I. A. ), Catherine Brenner (C. B. ), Anthony Froggatt (A. F. ), Martin Jansen (M. J. ), Geoffrey Kelly (G. K. ), Wal King (W. K. ), David Meiklejohn (D. K. ). From Table 2-1, it is clear that some finance and law background non-executive directors (i. e. D. G. and I. A. ) lack of knowledge in beverage industry and have little experience in international markets. When they were facing situations that need industrial judgement and global vision, the limit of their knowledge would be likely to hurt the interest of shareholders. Most non-executive directors, due to their insufficient knowledge about the inner working of the company, tend to rely on financial criteria rather than innovation criteria to evaluate the long-term management of the enterprise, which may lead to short-sighted decisions and further hurt the goodwill and innovation of CCA. Furthermore, most aforementioned non-executive directors are quite busy as they may be managers of other companies or partners of investment banks, they therefore do not have sufficient time to collect detailed management information about CCA. Consequently, the most probable channel of their source of CCA’s information is from the managers. Ironically, while the purpose of establishing a BOD is to solve principleagent problems between the ownership and management, the possible information asymmetry between manager and BOD (thanks to the large proportion of busy nonexecutive directors) may result this vehicle into null. From a strategic perspective, on the other hand, all these non-executive directors as experts in finance, investment, legal issues and science have long term experience, most of whom are over 50 year’s old. They can provide more specific knowledge and advice in terms of strategic management. This is the positive effect of having eight nonexecutive directors in the BOD of CCA. References: Bol Tricker. , Corporate Governance, An International View, p. 20, Prentice Hall, 1994. How to cite Case #1: Cca (Board of Directors), Papers

Project Management Developing Social Media

Question: Discuss about the Project Management for Developing Social Media. Answer: Introduction The project requirement document is developed for the social media strategy. Hence the document consists of all the requirements that are associated with the social media strategy. Social media strategy is one of the important aspects of developing an online community for achieving a specific goal and objective of building a knowledge base for the specific domain. The project needs to explore all the requirements associated with right from defining the objective of the project till, the submission of the final report of it. Hence, it becomes quite important to understand all the stages and phases of developing the social network and making the users or subscribers to involve in the same (Evans, 2012). The team has to engage the participants or end users, after endorsing the pages for each of them and assigning the administrative privileges for them. The targeted users are to be from engineering, science and high and geographically from US, UK and Australia. However, the site has to be developed with the major target within the nation. The project has been undertaken by ADTC Technologies for the project sponsor, Australia Technology and Management College(Ferrell Hartline, 2011). Aim The aim of the project requirement document of a social media strategy is to identify and present all the requirements to build a social media strategy as well as the promotion of the App developed for the debate by the science, engineering and high school. Here, all the students are to be networked with their profiles and provide the necessary privileges to participate in the discussion. The strategy includes development of three forums, for engineering, science and high school students. In addition to them, the interested outside participants should get the opportunity and privileges to post their views and opinions on the forums. The three forums to be developed are the engineering forum, high school forum and science forum (Zhang, 2013). Objective The following are the specific objectives of the social media strategy project. Developing three forums, engineering forum, science forum and high school forum. Promote the three forums and pages with three targeted countries, US, UK and Australia Get the targeted number of likes for each page developed Engage the end-users consistently on all the pages (Too Weaver, 2014) Problem Statement The increased competition in every field and business leaves every business and organization a challenge of attracting and retaining their customers, to prosper in the business and increase the profits. Eventually, the current interest of every business is to increase the visibility of the brand and their product, by developing a profile in the social media and increase the visibility, attract and engage their customers, all towards the satisfaction of the customers (Pasquier Villeneuve, 2014). Eventually, the problem statement challenges the businesses and organizations with the following questions. How to attract and retain the customers? How to engage and lengthen the engagement of the customers? How to gain positive feedback from the customers, with likes, comments and shares? (Pasquier Villeneuve, 2014) Theories Both the micro theories and macro theories are considered for the development of the framework of developing the project requirement document as well as the entire project. The framework for the development of the PRD and the project is as the following step by step process (Valvadia et al., 2014). Exploring the Key Factors for the Project First of everything, exploration of the technical aspects is done to develop the social media strategy and implement the same. The first key factor is the application domain, which is associated with the operating system with which it is compatible and useful. In fact, it should work independently as a virtual space. So, the sponsor or the owner of the project, ATMC has to develop an application domain. Then the properties are to be developed specific to the requirement and objective of the project, for assigning the privileges to the privileged and restricting the privileges to the users, for whom these privileges are not required (Linton, 2012). The second key factor is the people and users going to be involved in the forums and domain. The major targeted audience of the project are engineering, science and high school candidates Albarran (2013). It is important to investigate and explore the targeted audience so that their characteristics are better explored and understood and the respective development of the privileges and elements in the forum can be built and developed (Miletsky Hand, 2011). The third key factor is the organization system. Though the organization has been structured to a framework right from founding the company till the date, it is important to build a compatible system and get agreement to follow by all the stakeholders of the project (Chernev, 2012). It can be done in any of two ways. Either the present system is acknowledged and agreed to follow by all the stakeholders or new system can be developed to follow till the tenure of the project (Albarran, 2013). The stifling structure framework can be considered by the strategic managers of the project in the organization. The system to consider has also has to consider the business processes practised by the organization. So, unscalable processes can be used for the business processes (Evans, 2012). The following key factor is the process to follow to develop the entire project. The process is very important for the development of the forums and apps. The detailed processes are to be developed by imagining and experiencing the entire project right from the scratch to the end (Ferrell Hartline, 2011). The total process of developing the technical system is followed with the following steps. Evaluation of the detailed mission and vision of the organization, before initiating the project. Evolution and establishment of the objectives of the project and linking the objectives with the mission and vision of the organization. Understanding the stakeholders of the project and exploring the behaviour and interests of the customers, who are targeted. Exploring and understanding the nature and level of competition in the contemporary social media, so that each of the step to be developed accordingly. Pollack and Adler (2015) Methodology The project requirement document and the entire project have been developed in a structured way and methodology. Pemsel,and Wiewiora (2013). According to Pemsel and WEiewiora (2013), natural resources can be saved from wastage, by adopting the advanced technology optimally and prevent the wastage. The methodology has been adopted to complete the project successfully and help growing and developing the organization. The total methodology has been implemented as in the following stages. Initial Stage According to Pemsel and Wiewiora (2013), the requirements of the technology required should be gathered similar to the ways the goals of the project of the organization. In this initial stage, all the possible resources available from the organization are explored and identified, after recongizign the needs and wants for the project. During this stage, there is more of exploration of the organization and its technical advancement and availability of the technical and human resources for the development of the App and social media strategy Pemsel Wiewiora, 2013) Preparation Stage During the stage of preparation the project includes various tasks such as identification and emphasising the objective to all the stakeholders of the project. The governance would then established to ensure that the entire process is going smooth and in control. Identifying and analysing the stakeholders would be included in this stage. The right and appropriate technology needed for the development of the App is explored in this stage. After ever resource and stakeholder is ready, the plan for the project is developed. Finally the program to execute would then be established to proceed with the following stage (Klien, 2012). Development Stage During the development stage, all the resources that are explored and identified within the organization are allocated optimally to develop and achieve the final objective of the project. Here, the operational process is more associated and stands as crucial for the success of the project and thereby the organization. During this development stage, all the necessary requirements of the technology are explored (Pollack Adler, 2015) Execution Stage The execution stage is a vital and challenging stage, as it stands as a service delivery procedure that defines the success of the project and reputation of the organization Kerzner (2013). Execution is the final stage of the task of project, in which the social media policies will get implemented the yield the results to achieve the objectives. It defines the overall performance and results of the social media strategy and the results would be lasting long, when executed in the right ways (Ramasesh and Browning, 2014). The team and management of the project is responsible for the development of the App and the development of the social media strategy. It needs a definite research methodology for the overall business process. The company has to be formed as a group on a social media platform, like pinterest, facebook, twitter and several other social media networking sites. The team of the project needs to run many campaigns, so that the results of the divided tasks of the campaign can be shared through the social media group. Eventually, the team or group will be accountable to develop the app and social media strategy. The project needs to develop a methodology that is comprehensive that fulfil the objectives of the present project and mission and vision of the organization. In this context, demand metric methodologies can be more appropriate to follow (Klein, 2012). In this methodology the evaluation of the vision and values of the company are to be evaluated. The process would also then include the situation analysis and objectives examination of the visibility. Then the social media marketing strategy would then be assessed and applied to achieve the objective successfully and obtain successful launch of the App. There can also be an alternative methodology to follow, which is mixed method approach (Kotler Keller, 2012). Data Collection All the necessary data is collected for the development of the project requirement document for the development of the app and its associated social development strategy to promote the App and make it reach to the intended audience and customers. Internet has been used extensively for the collection of the data for developing the App and social media strategy to promote the App (Pasquier Villeneuve, 2012). The data is basically extracted from internet for the following data. Complete benefits of the App Developmental procedures for the App Advanced and potential social media networking sites Establishing the profiles and forums for the interaction Assigning the characteristics for the forums and App User access control for the forums and Apps All the possible ways and social media strategy to promote the App and forums Increasing the stakeholders and end user engagement in the forums and App All the resources are taken from the authenticated resources, such as Wikipedia, research gate, Google scholars etc., so that there would be no conflict or deviation of the project. Data is also collected from the online research surveys conducted by the practitioners of communication. The online research can be conducted by framing the questionnaire regarding the opinions about launching the App. Since the targeted customers are from the three geographical locations, US, UK and Australia, the census details of the UK, US and Australia are to be explored. This data can be used to send the emails to the targeted customers in US, UK and Australia. Public Relations Institute in the respective countries are to be contacted for the data that is potential for the survey and further use of the audience and targeted customers of the project. The data of the respondents is collected by using the non-probability based sampling method (Malhotra, 2012). Analysis Techniques The entire data collected has been distributed to the stakeholders, by filtering according to the need and based on the allocation of the tasks and activities with respect to the project. Each of the section of the data has been well analysed by the respective stakeholders. In turn, all the stakeholders, in groups, had discussion with the project manager, about how the data is analysed and the strategies they have developed to perform their tasks, based on the roles assigned to them (McDaniel Gates, 2012). The data collected is analysed against the scientific theories, both micro and macro theories. The micro theories covered are the social exchange theory, social penetration theory and the macro theories, social network analysis, McLuhans media theory and Pseudo theories. Finally, the entire pieced of data organized by the stakeholders and shared with the project manager has been discussed among all the stakeholders to develop the final data and program to develop the App and develop the social media strategy to promote the App (McDaniel Gates, 2012).. Proposed Artefact The artefacts are proposed for the interface and design procedures for the social media strategy Ahlemann et al. (2013). The artefact is also proposed for the research procedures, considering and emphasizing both the internal environment and external environment Heagney (2012). Here, meta artefacts are developed based on the assumption of the facts, rather than on the practical theories (Verzuh, 2015) The artifacts proposed are well influenced by the Graphical User Interface and Desktop Metaphor for human machine interaction. (Morris, 2013) Artefact Development Plan Before developing the artefacts, certain attributes are considered for the social media strategy. The other vital considerations are the social media marketing policies. The important policies that are taken into consideration for the social media strategy are nature of the business, recent trends in the contemporary market, economic condition, recognition of the organizations need (Shields Rangarajan, 2013). The nature of business plays a vital role in the entire development and establishment of the artefacts, as every business is unique and the respective functions are unique, though they match at the macro level for similar businesses. So, the policies are to be determined and considered according to the IT business, as the development of the App and promotion are the activities of information technology. The recent trends in the market are the second consideration of the policies, since the thought process and behavioural and responsive aspects of the present generations of the end users are vital and play vital role in the determination of the functions and features of the product, App and social media strategy. Recognition of the need of the organization has to be considered, since the specific need, such as profit, growth, reputation, dominance, monopoly or similar need becomes the basic motivating factor for the entire project. Finally economic condition is an important aspect tha t defines and determines the behaviour and response of the end user to the participation in the forum and usage of the App. The economic condition is a clear indication of how much the cost of entrance, usage and engagement of the product are to be determined (Shields Rangarajan, 2013). The artefacts development has been planned to execute the entire pre-defined program, by applying the attributes and the social media marketing policies. Since every artifact is unique and needs to be taken care and established exclusively, by the stakeholders, who have defined them Lock (2014). Conclusion The social media strategy project requirement document is developed to collect and organize the requirements needed to develop the project. The project has been undertaken by ADTC solutions for the Australian Technical Management College. The report has been developed with the aim and objective of developing the document with the requirements of the project with the objectives of developing the forums, App, promoting the forums and App, get more followers and end users and finally engage the end users of the forums, for longer period of time. The problem statements are defined to come up with the solutions and data. The challenges that considered as opportunities are the how to attract and retain the customers, engage and lengthen the engagement of the customers, getting the positive feedback from the customers with likes. The project report has explore the scientific theories like macro theories and micro theories and developed the frameworks, by considering three major key factors of the project. Finally, the total process of technical process to implement the project has been developed. The methodology has been used to explore the resources in the organization and also make them utilize optimally. The methodology is implemented in various stages, initial stage, preparation stage, development stage and execution stage. The data has been majorly collected from the internet and the data has been distributed to all the stakeholders, as per the roles assigned to them. The data is analysed individually as well as altogether, so that the data is used for the program. The artefacts are prosed based on the uniqueness and implementation of the project and then it is proposed accordingly. Finally, the artefact development plan is developed based on the attributes and policies of the social media marketing. References Albarran, A. (2013).Management of electronic and digital media. Boston, MA: Wadsworth/Cengage Learning. Chernev, A. (2012).Strategic marketing management. [Chicago, Ill.]: Cerebellum Press. Evans, D. (2012).Social media marketing. Indianapolis, Ind.: Wiley. Ferrell, O. Hartline, M. (2011).Marketing management strategies. Australia: South-Western, Cengage Learning. Heagney, J. (2012). Fundamentals of project management. AMACOM Div American Mgmt Assn. Kerzner, H. R. (2013). Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Klein, S. (2012).Action research methods. New York: Palgrave Macmillan. Linton, I. (2012).Taking technology to the market. Farnham: Ashgate Publishing Ltd. Lock, M. D. (2014). The essentials of project management. Ashgate Publishing, Ltd.. Malhotra, N. (2012).Basic marketing research. Boston: Pearson. McDaniel, C. Gates, R. (2012).Marketing research essentials. Hoboken, N.J.: Wiley. Miletsky, J. Hand, M. (2011).Perspectives on marketing. [Boston]: [Course Technology]. Morris, P. W. (2013).Reconstructing project management. John Wiley Sons. Nightingale, V. (2011).The handbook of media audiences. Malden: Wiley-Blackwell. Pasquier, M. Villeneuve, J. (2012).Marketing management and communications in the public sector. New York: Routledge. Pemsel, S., Wiewiora, A. (2013). Project management office a knowledge broker in project-based organisations. International Journal of Project Management, 31(1), 31-42. Phillips, J. (2013).PMP, Project Management Professional (Certification Study Guides). Pollack, J., Adler, D. (2015). Emergent trends and passing fads in project management research: A scientometric analysis of changes in the field. International Journal of Project Management, 33(1), 236-248. Ramasesh, R. V., Browning, T. R. (2014). A conceptual framework for tackling knowable unknown unknowns in project management. Journal of Operations Management, 32(4), 190-204. Ryan, D. Jones, C. (2012).Understanding digital marketing. Philadelphia, PA: Kogan Page. Shields, P. M., Rangarajan, N. (2013). A playbook for research methods: Integrating conceptual frameworks and project management. New Forums Press. Too, E. G., Weaver, P. (2014). The management of project management: A conceptual framework for project governance. International Journal of Project Management, 32(8), 1382-1394. Valdivia, A., Nerone, J., Mayer, V., Mazzarella, S., Parameswaran, R., Scharrer, E. et al.(2014) The international encyclopedia of media studies. Verzuh, E. (2015). The fast forward MBA in project management. John Wiley Sons. Weinstein, A. (2014).Marketing. London: Routledge. Young, T. L. (2013). Successful project management (Vol. 52). Kogan Page Publishers. Zhang, K. (2013).Big social media data mining for marketing intelligence.