Superjuice Case Analysis - 2375 Words

MD13-0005 Case Analysis: SuperJuice I. Problem Statement * Facts of the Case Luisa de la Cruz, CEO of SuperJuice * Worked her way up the corporate ladder for 15 years SuperJuice - a Florida-based company that produces and markets juice drinks to high schools and restaurants throughout the Southeast * The most successful juice drink maker in the region for almost two decades * Established efficient sets of system both in the factory and at the headquarters * Managers focus on making high-quality products with minimum expenses * Most of the company’s 200 employees had joined the company right after graduating (high school or college) and liked how the company operated * Employees†¦show more content†¦This could point to the lack of business intelligence and competitive intelligence in the company. Perhaps SuperJuice did not utilize specialized software to search through massive amounts of internal and external data to spot patterns, trends and relationships regarding the sales of their juices and their marketing efforts. At the same time, they probably did not make good use of competitive intelligence or activities that derive inform ation about their rivals. This is why they were caught off-guard when the competitors released exotic juices that were unexpectedly patronized by the consumers, including the youth. This overall lack of effort in fulfilling their boundary-spanning roles (coordination of the organization with key elements in the external environment) had substantial impact on the decisions made by SuperJuice. Aside from the external environment, the internal environment or the organizational culture established within SuperJuice also needs to be evaluated. Culture is defined as key values, beliefs, understandings and norms shared by members of an organization. For SuperJuice, this includes the values of punctuality, working at a high efficiency, and never questioning authority. Their organizational culture also reflects the values of their Cuban-born founder, which explains why the company is described as a traditional and family-oriented business entity. This is seen inShow MoreRelatedSuperjuice Cas e Analysis2389 Words   |  10 PagesMD13-0005 Case Analysis: SuperJuice I. Problem Statement * Facts of the Case Luisa de la Cruz, CEO of SuperJuice * Worked her way up the corporate ladder for 15 years SuperJuice - a Florida-based company that produces and markets juice drinks to high schools and restaurants throughout the Southeast * The most successful juice drink maker in the region for almost two decades * Established efficient sets of system both in the factory and at the headquarters * Managers

Essay The Physician-Assisted Suicide Argument - 985 Words

A policeman witnesses a man trapped underneath a burning truck. Desperate and in pain, the man asks the policeman to shoot him and save him the pain of dying a slow and insufferable death. As a result, he shoots. The policeman’s dilemma is commonly referenced in support of physician-assisted-suicide, or PAS. Euthanasia and assisted suicide are interchangeable terms which both lead to the death of an individual. Voluntary PAS is a medical professional, usually a physician, who provides medication or other procedures with the intention of ending the patient’s life. Voluntary PAS is the administration of medicine with the explicit consent from the patient. In terms of this paper, we focus on voluntary physician-assisted suicide in the†¦show more content†¦In the Netherlands, 2.1% of those who requested assisted dying were those who were between 65-74 years old. The elderly who experienced Alzheimer’s, chronic illness and physical handicaps did not have a he ightened risk of PAS. The vast majority of PAS were requested by 18-64 year old. Therefore, there is no current evidence to support the so-called slippery slope concern about the risk of abuse towards the elderly in physician-assisted suicides. Other slippery-slope claims are that the legalization of voluntary PAS will result in non-voluntary PAS and many PAS request are due to mental illness and depression (Boer 2007). Neither of these claims is supported by evidence and is false (Boer 2007, Battin 2007). 20% of PAS requests came from depressed patients; 0% progressed to PAS (Battin). Overall, the mere possibility of abuse towards the elderly is a extremely weak argument. The legal system is built upon placing restriction in order to avoid a slippery slope (Rubin 2010). Another claim is that increase in hospice care or palliative care will result in fewer requests of PAS (Boer 2007). Hospice focuses on the care of the terminally ill, while palliative is medical care focuses on re lieving pain and unnecessary suffering. Palliative care can address most, but not all, end of life pain (Quill 2012). 95.1% of individuals who request PAS currently receive hospice care (Campbell). Therefore, hospice does not affect the desire forShow MoreRelatedThe Argument Of Physician Assisted Suicide925 Words   |  4 Pagesâ€Å"A hospital bed is a parked taxi with the meter running† Groucho Marx. The argument that physician-assisted suicide would dampen the value of life can go both ways. How is life valued when a patient doesn’t have much life to live? For a patient to be eligible, as stated earlier, they must be diagnosed with a terminal illness and six or less months to live. So though assisting these patients’ results in dying a premature death, the question is how much value is there in these last months of theirRead MorePhysician Assisted Suicide : An Argument Of Semantics And Hypotheticals3266 Words   |  14 Pages Physician-Assisted Suicide: An Argument of Semantics and Hypotheticals Jacqueline Aragon Drexel University Physician-Assisted Suicide: An Argument of Semantics and Hypotheticals Physician-assisted suicide is a prominent topic of discussion in the bioethical community. The main concerns of these discussions are the different types of euthanasia involved in physician-assisted suicide, as well as the legality of a physician’s right to aid in the death of a patient, and the patient’sRead MorePhilosophy And Death : An Argument For Physician Assisted Suicide1172 Words   |  5 Pages PHILOSOPHY AND DEATH: AN ARGUMENT FOR PHYSICIAN ASSISTED SUICIDE EMILY BEDFORD 10107525 Submitted to: Robert Armstrong PHIL 259 Monday, December 7, 2015 Introduction As humans, we have the right to life. In Canada, in section 7 of our Charter of Rights and Freedoms, Canadians can expect â€Å"life, liberty and security of the person.† This means not only to simply exist, but have a minimum quality and value in each of our lives. Dying is the last important, intimate, and personal momentRead MoreRichard Doerflinger s Argument Against Physician Assisted Suicide1465 Words   |  6 Pages1) Compare and Contrast †¢ a) Richard Doerflinger is the first author and is against physician-assisted suicide. In his article he starts by saying that killing an innocent person is against the Jewish and Christian worldviews. He argues that those in favor of assisted suicide put less, if no, value on human life. He quoted an advocate of assisted suicide, Attorney Robert Risley, who stated that a life of suffering â€Å"racked with pain,† is â€Å"not the kind of life we cherish.† Roerflinger says that advocatesRead MoreEssay about Arguments against Physician-assisted suicide1173 Words   |  5 Pagesthis is true in terms of physician-assisted suicide. The ongoing struggle between those in favor and those opposed to this subject has ravaged the medical field, bringing into question what is morally and ethically right. The fact of the matter is that physician-assisted suicide is neither morally nor ethically acceptable under any circumstance. Not only is it a direct violation of a docto r’s Hippocratic Oath, but it is not constitutionally binding. Physician-assisted suicide would also lead to unnecessaryRead MorePhysician Assisted Suicide Should Be Legal935 Words   |  4 Pagesdiscusses the ethics of physician-assisted suicide. In the process of physician-assisted suicide, a doctor purposefully provides a terminally ill patient with the means to take their own life. This is often confused with active euthanasia; however, they are not the same thing. In euthanasia, the doctor administers the lethal drug to the patient, but in physician-assisted suicide, the patient must take the lethal drugs themselves. There is much debate over physician-assisted suicide today. Some peopleRead MoreEthical Considerations in Dealing with Changes in the Healthcare System929 Words   |  4 Pagesconsideration that creates controversial discussion is the subject of physician-assisted suicide. Physician-assisted suicide is described as the act in which a physician provides the means necessary for the client to perform the act of suicide. The issue of physician-assisted suicide is viewed through many different perspectives. The topic of physician-assisted suicide has been debated since the development of medicine. Physician-assisted suicide was first legalized in the United States in Oregon in 1997.Read MoreAssisted Suicide And The Death With Dignity Act803 Words   |  4 PagesIntroduction Physician-assisted suicide (PAS) occurs when a physician facilitates a patient’s death by providing the necessary means and/or information to enable the patient to perform the life-ending act (e.g. the physician provides sleeping pills and information about the lethal dose, while aware that the patient may commit suicide). [Carter, 2015]. According to Death with Dignity.org, Oregon, New Mexico, Vermont, Washington and California along with Montana who administrated the Death with DignityRead MoreThe Progressive Case Against Assisted Suicide1413 Words   |  6 Pagesunder physician-assisted suicide. Unfortunately, she had to relocate from California, where her friends and family lived, to Oregon in order to fall under the â€Å"Die With Dignity† act. According to euthanasia.procon.org, only four states in the whole country have legalized assisted suicide. Unfortunately, there are many like Maynard, who have to relocate and leave their home or go through a long and stren uous court battle to receive this treatment plant. This is due to the disapproval of physician-assistedRead MoreWhat Is Physician Assisted Suicide?939 Words   |  4 PagesWhat is Physician assisted suicide? Requests to end suffering through physician assisted suicide have occurred since the beginning of medicine. This technique to end ones life is very controversial and some argue that it should be legal while others argue otherwise. There are multiple advantages and disadvantages when it comes to physician assisted suicide. In physician assisted suicide, the physician provides the necessary means to end a patient’s life, but the patient themselves performs the act

Case #1 Cca (Board of Directors) Free Essays

BUSN7045: Corporate Governance Case Study 1 Jiachen Lyu u5264027 1 Evaluation of the Board of Directors of Coca-Cola Amatil Jiachen Lyu Student ID: u5264027 1. Basic analysis – a macro perspective From the publicly open information, the member composition of the Board Of Directors (BOD) of Coca-Cola Amatil (CCA) can be summarised as the following table (Table 1- 1). It can be easily seen that non-executive directors account for the majority of the board. We will write a custom essay sample on Case #1: Cca (Board of Directors) or any similar topic only for you Order Now According to Tricker (1994), this particular composition is of a typical American kind, which is specifically designed to emphasis the independence among members in the board and their loyalty to the shareholders. Table 1-1 Composition of Board of Directors Compan y Name Total direc tor No. Executi ve director Nonexecuti ve directo r Composition of non-executive directors Exper t direct ors Chairma n of other compani es Investment agency representati ves Individu al investor s Coca- Cola Amatil 9 1 8 8 2 3 0 However, it is worth noting that this particular formation is a result of the highly developed American capital market. In such a market, the frequency of hostile takeover is so common a market phenomenon that masks the lack of BOD’s function. In American companies’ management practice, people focus more on centralisation and expert system, which reduces the importance of executive directors. Comparing with the U. S. , both the turnover of Australian stock market and the frequency of hostile takeover are low, which posts a shadow on the adaption of Cola’s American empirical practice into Australia. 2. Focus on non-executive directors The non-executive directors are directors who are employed from the outside. They are normally specialist in areas such as strategic management, finance, investment, legal and public relation. In order to better fulfil the duties of a BOD, National Association of Corporate Directors Blue Ribbon Commission emphasises that each director should contribute his knowledge in at least a field listed below: (1) accounting and finance, (2) judgment, (3) management skills, (4) crisis response, (5) industrial knowledge, (6) experience in international markets, (7) leadership, and (8) strategic vision. According to this point of BUSN7045: Corporate Governance Case Study 1 Jiachen Lyu u5264027 2 view, it can be analysed from the information available on the CCA’s website as Table 2-1: Table 2-1 Appraisal of CCA’s non-executive directors D. G . I. A . C. B . A. F . M. J . G. K . W. K. D. M . Judgment Y Y Y Y Y Y Y Y Management skills Y Y Y Y Y Y Y Y Crisis Response Y Y Y Y Y Y Y Y Industrial Knowledge N N N Y Y Y N N Experience in the international market N N N Y Y Y N N Leadership Y Y Y Y Y Y Y Y Strategic vision Y Y Y Y Y Y Y Y Abbreviation: David Gonski (D. G. ), Ilana Atlas (I. A. ), Catherine Brenner (C. B. ), Anthony Froggatt (A. F. ), Martin Jansen (M. J. ), Geoffrey Kelly (G. K. ), Wal King (W. K. ), David Meiklejohn (D. K. ). From Table 2-1, it is clear that some finance and law background non-executive directors (i. e. D. G. and I. A. ) lack of knowledge in beverage industry and have little experience in international markets. When they were facing situations that need industrial judgement and global vision, the limit of their knowledge would be likely to hurt the interest of shareholders. Most non-executive directors, due to their insufficient knowledge about the inner working of the company, tend to rely on financial criteria rather than innovation criteria to evaluate the long-term management of the enterprise, which may lead to short-sighted decisions and further hurt the goodwill and innovation of CCA. Furthermore, most aforementioned non-executive directors are quite busy as they may be managers of other companies or partners of investment banks, they therefore do not have sufficient time to collect detailed management information about CCA. Consequently, the most probable channel of their source of CCA’s information is from the managers. Ironically, while the purpose of establishing a BOD is to solve principleagent problems between the ownership and management, the possible information asymmetry between manager and BOD (thanks to the large proportion of busy nonexecutive directors) may result this vehicle into null. From a strategic perspective, on the other hand, all these non-executive directors as experts in finance, investment, legal issues and science have long term experience, most of whom are over 50 year’s old. They can provide more specific knowledge and advice in terms of strategic management. This is the positive effect of having eight nonexecutive directors in the BOD of CCA. References: Bol Tricker. , Corporate Governance, An International View, p. 20, Prentice Hall, 1994. How to cite Case #1: Cca (Board of Directors), Papers

Project Management Developing Social Media

Question: Discuss about the Project Management for Developing Social Media. Answer: Introduction The project requirement document is developed for the social media strategy. Hence the document consists of all the requirements that are associated with the social media strategy. Social media strategy is one of the important aspects of developing an online community for achieving a specific goal and objective of building a knowledge base for the specific domain. The project needs to explore all the requirements associated with right from defining the objective of the project till, the submission of the final report of it. Hence, it becomes quite important to understand all the stages and phases of developing the social network and making the users or subscribers to involve in the same (Evans, 2012). The team has to engage the participants or end users, after endorsing the pages for each of them and assigning the administrative privileges for them. The targeted users are to be from engineering, science and high and geographically from US, UK and Australia. However, the site has to be developed with the major target within the nation. The project has been undertaken by ADTC Technologies for the project sponsor, Australia Technology and Management College(Ferrell Hartline, 2011). Aim The aim of the project requirement document of a social media strategy is to identify and present all the requirements to build a social media strategy as well as the promotion of the App developed for the debate by the science, engineering and high school. Here, all the students are to be networked with their profiles and provide the necessary privileges to participate in the discussion. The strategy includes development of three forums, for engineering, science and high school students. In addition to them, the interested outside participants should get the opportunity and privileges to post their views and opinions on the forums. The three forums to be developed are the engineering forum, high school forum and science forum (Zhang, 2013). Objective The following are the specific objectives of the social media strategy project. Developing three forums, engineering forum, science forum and high school forum. Promote the three forums and pages with three targeted countries, US, UK and Australia Get the targeted number of likes for each page developed Engage the end-users consistently on all the pages (Too Weaver, 2014) Problem Statement The increased competition in every field and business leaves every business and organization a challenge of attracting and retaining their customers, to prosper in the business and increase the profits. Eventually, the current interest of every business is to increase the visibility of the brand and their product, by developing a profile in the social media and increase the visibility, attract and engage their customers, all towards the satisfaction of the customers (Pasquier Villeneuve, 2014). Eventually, the problem statement challenges the businesses and organizations with the following questions. How to attract and retain the customers? How to engage and lengthen the engagement of the customers? How to gain positive feedback from the customers, with likes, comments and shares? (Pasquier Villeneuve, 2014) Theories Both the micro theories and macro theories are considered for the development of the framework of developing the project requirement document as well as the entire project. The framework for the development of the PRD and the project is as the following step by step process (Valvadia et al., 2014). Exploring the Key Factors for the Project First of everything, exploration of the technical aspects is done to develop the social media strategy and implement the same. The first key factor is the application domain, which is associated with the operating system with which it is compatible and useful. In fact, it should work independently as a virtual space. So, the sponsor or the owner of the project, ATMC has to develop an application domain. Then the properties are to be developed specific to the requirement and objective of the project, for assigning the privileges to the privileged and restricting the privileges to the users, for whom these privileges are not required (Linton, 2012). The second key factor is the people and users going to be involved in the forums and domain. The major targeted audience of the project are engineering, science and high school candidates Albarran (2013). It is important to investigate and explore the targeted audience so that their characteristics are better explored and understood and the respective development of the privileges and elements in the forum can be built and developed (Miletsky Hand, 2011). The third key factor is the organization system. Though the organization has been structured to a framework right from founding the company till the date, it is important to build a compatible system and get agreement to follow by all the stakeholders of the project (Chernev, 2012). It can be done in any of two ways. Either the present system is acknowledged and agreed to follow by all the stakeholders or new system can be developed to follow till the tenure of the project (Albarran, 2013). The stifling structure framework can be considered by the strategic managers of the project in the organization. The system to consider has also has to consider the business processes practised by the organization. So, unscalable processes can be used for the business processes (Evans, 2012). The following key factor is the process to follow to develop the entire project. The process is very important for the development of the forums and apps. The detailed processes are to be developed by imagining and experiencing the entire project right from the scratch to the end (Ferrell Hartline, 2011). The total process of developing the technical system is followed with the following steps. Evaluation of the detailed mission and vision of the organization, before initiating the project. Evolution and establishment of the objectives of the project and linking the objectives with the mission and vision of the organization. Understanding the stakeholders of the project and exploring the behaviour and interests of the customers, who are targeted. Exploring and understanding the nature and level of competition in the contemporary social media, so that each of the step to be developed accordingly. Pollack and Adler (2015) Methodology The project requirement document and the entire project have been developed in a structured way and methodology. Pemsel,and Wiewiora (2013). According to Pemsel and WEiewiora (2013), natural resources can be saved from wastage, by adopting the advanced technology optimally and prevent the wastage. The methodology has been adopted to complete the project successfully and help growing and developing the organization. The total methodology has been implemented as in the following stages. Initial Stage According to Pemsel and Wiewiora (2013), the requirements of the technology required should be gathered similar to the ways the goals of the project of the organization. In this initial stage, all the possible resources available from the organization are explored and identified, after recongizign the needs and wants for the project. During this stage, there is more of exploration of the organization and its technical advancement and availability of the technical and human resources for the development of the App and social media strategy Pemsel Wiewiora, 2013) Preparation Stage During the stage of preparation the project includes various tasks such as identification and emphasising the objective to all the stakeholders of the project. The governance would then established to ensure that the entire process is going smooth and in control. Identifying and analysing the stakeholders would be included in this stage. The right and appropriate technology needed for the development of the App is explored in this stage. After ever resource and stakeholder is ready, the plan for the project is developed. Finally the program to execute would then be established to proceed with the following stage (Klien, 2012). Development Stage During the development stage, all the resources that are explored and identified within the organization are allocated optimally to develop and achieve the final objective of the project. Here, the operational process is more associated and stands as crucial for the success of the project and thereby the organization. During this development stage, all the necessary requirements of the technology are explored (Pollack Adler, 2015) Execution Stage The execution stage is a vital and challenging stage, as it stands as a service delivery procedure that defines the success of the project and reputation of the organization Kerzner (2013). Execution is the final stage of the task of project, in which the social media policies will get implemented the yield the results to achieve the objectives. It defines the overall performance and results of the social media strategy and the results would be lasting long, when executed in the right ways (Ramasesh and Browning, 2014). The team and management of the project is responsible for the development of the App and the development of the social media strategy. It needs a definite research methodology for the overall business process. The company has to be formed as a group on a social media platform, like pinterest, facebook, twitter and several other social media networking sites. The team of the project needs to run many campaigns, so that the results of the divided tasks of the campaign can be shared through the social media group. Eventually, the team or group will be accountable to develop the app and social media strategy. The project needs to develop a methodology that is comprehensive that fulfil the objectives of the present project and mission and vision of the organization. In this context, demand metric methodologies can be more appropriate to follow (Klein, 2012). In this methodology the evaluation of the vision and values of the company are to be evaluated. The process would also then include the situation analysis and objectives examination of the visibility. Then the social media marketing strategy would then be assessed and applied to achieve the objective successfully and obtain successful launch of the App. There can also be an alternative methodology to follow, which is mixed method approach (Kotler Keller, 2012). Data Collection All the necessary data is collected for the development of the project requirement document for the development of the app and its associated social development strategy to promote the App and make it reach to the intended audience and customers. Internet has been used extensively for the collection of the data for developing the App and social media strategy to promote the App (Pasquier Villeneuve, 2012). The data is basically extracted from internet for the following data. Complete benefits of the App Developmental procedures for the App Advanced and potential social media networking sites Establishing the profiles and forums for the interaction Assigning the characteristics for the forums and App User access control for the forums and Apps All the possible ways and social media strategy to promote the App and forums Increasing the stakeholders and end user engagement in the forums and App All the resources are taken from the authenticated resources, such as Wikipedia, research gate, Google scholars etc., so that there would be no conflict or deviation of the project. Data is also collected from the online research surveys conducted by the practitioners of communication. The online research can be conducted by framing the questionnaire regarding the opinions about launching the App. Since the targeted customers are from the three geographical locations, US, UK and Australia, the census details of the UK, US and Australia are to be explored. This data can be used to send the emails to the targeted customers in US, UK and Australia. Public Relations Institute in the respective countries are to be contacted for the data that is potential for the survey and further use of the audience and targeted customers of the project. The data of the respondents is collected by using the non-probability based sampling method (Malhotra, 2012). Analysis Techniques The entire data collected has been distributed to the stakeholders, by filtering according to the need and based on the allocation of the tasks and activities with respect to the project. Each of the section of the data has been well analysed by the respective stakeholders. In turn, all the stakeholders, in groups, had discussion with the project manager, about how the data is analysed and the strategies they have developed to perform their tasks, based on the roles assigned to them (McDaniel Gates, 2012). The data collected is analysed against the scientific theories, both micro and macro theories. The micro theories covered are the social exchange theory, social penetration theory and the macro theories, social network analysis, McLuhans media theory and Pseudo theories. Finally, the entire pieced of data organized by the stakeholders and shared with the project manager has been discussed among all the stakeholders to develop the final data and program to develop the App and develop the social media strategy to promote the App (McDaniel Gates, 2012).. Proposed Artefact The artefacts are proposed for the interface and design procedures for the social media strategy Ahlemann et al. (2013). The artefact is also proposed for the research procedures, considering and emphasizing both the internal environment and external environment Heagney (2012). Here, meta artefacts are developed based on the assumption of the facts, rather than on the practical theories (Verzuh, 2015) The artifacts proposed are well influenced by the Graphical User Interface and Desktop Metaphor for human machine interaction. (Morris, 2013) Artefact Development Plan Before developing the artefacts, certain attributes are considered for the social media strategy. The other vital considerations are the social media marketing policies. The important policies that are taken into consideration for the social media strategy are nature of the business, recent trends in the contemporary market, economic condition, recognition of the organizations need (Shields Rangarajan, 2013). The nature of business plays a vital role in the entire development and establishment of the artefacts, as every business is unique and the respective functions are unique, though they match at the macro level for similar businesses. So, the policies are to be determined and considered according to the IT business, as the development of the App and promotion are the activities of information technology. The recent trends in the market are the second consideration of the policies, since the thought process and behavioural and responsive aspects of the present generations of the end users are vital and play vital role in the determination of the functions and features of the product, App and social media strategy. Recognition of the need of the organization has to be considered, since the specific need, such as profit, growth, reputation, dominance, monopoly or similar need becomes the basic motivating factor for the entire project. Finally economic condition is an important aspect tha t defines and determines the behaviour and response of the end user to the participation in the forum and usage of the App. The economic condition is a clear indication of how much the cost of entrance, usage and engagement of the product are to be determined (Shields Rangarajan, 2013). The artefacts development has been planned to execute the entire pre-defined program, by applying the attributes and the social media marketing policies. Since every artifact is unique and needs to be taken care and established exclusively, by the stakeholders, who have defined them Lock (2014). Conclusion The social media strategy project requirement document is developed to collect and organize the requirements needed to develop the project. The project has been undertaken by ADTC solutions for the Australian Technical Management College. The report has been developed with the aim and objective of developing the document with the requirements of the project with the objectives of developing the forums, App, promoting the forums and App, get more followers and end users and finally engage the end users of the forums, for longer period of time. The problem statements are defined to come up with the solutions and data. The challenges that considered as opportunities are the how to attract and retain the customers, engage and lengthen the engagement of the customers, getting the positive feedback from the customers with likes. The project report has explore the scientific theories like macro theories and micro theories and developed the frameworks, by considering three major key factors of the project. Finally, the total process of technical process to implement the project has been developed. The methodology has been used to explore the resources in the organization and also make them utilize optimally. The methodology is implemented in various stages, initial stage, preparation stage, development stage and execution stage. The data has been majorly collected from the internet and the data has been distributed to all the stakeholders, as per the roles assigned to them. The data is analysed individually as well as altogether, so that the data is used for the program. The artefacts are prosed based on the uniqueness and implementation of the project and then it is proposed accordingly. Finally, the artefact development plan is developed based on the attributes and policies of the social media marketing. References Albarran, A. (2013).Management of electronic and digital media. Boston, MA: Wadsworth/Cengage Learning. Chernev, A. (2012).Strategic marketing management. [Chicago, Ill.]: Cerebellum Press. Evans, D. (2012).Social media marketing. Indianapolis, Ind.: Wiley. Ferrell, O. Hartline, M. (2011).Marketing management strategies. Australia: South-Western, Cengage Learning. Heagney, J. (2012). Fundamentals of project management. AMACOM Div American Mgmt Assn. Kerzner, H. R. (2013). Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Klein, S. (2012).Action research methods. New York: Palgrave Macmillan. Linton, I. (2012).Taking technology to the market. Farnham: Ashgate Publishing Ltd. Lock, M. D. (2014). The essentials of project management. Ashgate Publishing, Ltd.. Malhotra, N. (2012).Basic marketing research. Boston: Pearson. McDaniel, C. Gates, R. (2012).Marketing research essentials. Hoboken, N.J.: Wiley. Miletsky, J. Hand, M. (2011).Perspectives on marketing. [Boston]: [Course Technology]. Morris, P. W. (2013).Reconstructing project management. John Wiley Sons. Nightingale, V. (2011).The handbook of media audiences. Malden: Wiley-Blackwell. Pasquier, M. Villeneuve, J. (2012).Marketing management and communications in the public sector. New York: Routledge. Pemsel, S., Wiewiora, A. (2013). Project management office a knowledge broker in project-based organisations. International Journal of Project Management, 31(1), 31-42. Phillips, J. (2013).PMP, Project Management Professional (Certification Study Guides). Pollack, J., Adler, D. (2015). Emergent trends and passing fads in project management research: A scientometric analysis of changes in the field. International Journal of Project Management, 33(1), 236-248. Ramasesh, R. V., Browning, T. R. (2014). A conceptual framework for tackling knowable unknown unknowns in project management. Journal of Operations Management, 32(4), 190-204. Ryan, D. Jones, C. (2012).Understanding digital marketing. Philadelphia, PA: Kogan Page. Shields, P. M., Rangarajan, N. (2013). A playbook for research methods: Integrating conceptual frameworks and project management. New Forums Press. Too, E. G., Weaver, P. (2014). The management of project management: A conceptual framework for project governance. International Journal of Project Management, 32(8), 1382-1394. Valdivia, A., Nerone, J., Mayer, V., Mazzarella, S., Parameswaran, R., Scharrer, E. et al.(2014) The international encyclopedia of media studies. Verzuh, E. (2015). The fast forward MBA in project management. John Wiley Sons. Weinstein, A. (2014).Marketing. London: Routledge. Young, T. L. (2013). Successful project management (Vol. 52). Kogan Page Publishers. Zhang, K. (2013).Big social media data mining for marketing intelligence.

Multimedia Marketing Campaign

Lewis Surname Meaning & Origin

Lewis Surname Meaning & Origin The Lewis surname is generally derived from the Germanic given name Lewis (Lowis, Lodovicus), meaning reknowned, famous battle, from the Germanic elements hlod ‘fame’ wig ‘war.’ In Wales, the Lewis surname may have derived from an Anglicized form of the personal name Llywelyn. As an Irish or Scottish surname, Lewis can be an Anglicized form of the Gaelic Mac Lughaidh, meaning son of Lughaidh, derived from Lugh brightness. Lewis is also a common Americanization of several similar sounding Jewish surnames, such as Levy and Lewin. Lewis is the 26th most popular surname in the United States and the 21st most common surname in England. Surname Origin: English Alternate Surname Spellings: LOUIS, LOUYS Famous People with the Surname LEWIS: Edna Lewis - Gourmet chef and cookbook authorEdmonia Lewis - African American and Native American female sculptorCarl Lewis - Olympic track and field athleteMeriwether Lewis - one half of the legendary Lewis Clark expedition to the Pacific Ocean, along with William Clark.C.S. Lewis - author of the popular Narnia series of childrens books. Genealogy Resources for the Surname LEWIS: 100 Most Common U.S. Surnames Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census? LEWIS Surname DNA ProjectExplore family histories and/or submit your DNA to help unravel the various Lewis family lines. Lewis Family Genealogy ForumSearch this popular genealogy forum for the Lewis surname to find others who might be researching your ancestors, or post your own Lewis query. FamilySearch - LEWIS GenealogyFind records, queries, and lineage-linked family trees posted for the Lewis surname and its variations. LEWIS Surname Family Mailing ListsRootsWeb hosts several free mailing lists for researchers of the Lewis surname. Cousin Connect - LEWIS Genealogy QueriesRead or post genealogy queries for the surname Lewis, and sign up for free notification when new Lewis queries are added. DistantCousin.com - LEWIS Genealogy Family HistoryFree databases and genealogy links for the last name Lewis. Looking for the meaning of a given name? Check out First Name Meanings Cant find your last name listed? Suggest a surname to be added to the Glossary of Surname Meanings Origins. Source Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

Impact of Bankers Bonuses on the Economy Research Paper

Impact of Bankers Bonuses on the Economy - Research Paper Example A qualitative analysis would be conducted in order to accomplish the objectives of this research study, for which both primary as well as secondary data would be collected. The secondary data would be collected through authentic print as well as online sources, while for collecting primary data; a focus group interview would be conducted among 10 respondents.The spectacular collapse of financial institutions and banks has raised questions that link the bank executives and the payments that they received for their performance. Thomas Philippon and Ariell Reshef in their research report had mentioned that in the year 2000, the salary that the executives received in the banking sector were augmented by about 40 percent, in spite of having the same qualification (Fox, 2009). They were also offered stocks and other equity options in order to avoid their practice of short-termism. It was found that the level of pay of the executives increased dramatically in comparison to the non-executive s (The Independent, 2009). Standard & Poor 500 stated that the average total pay of the CEOs has increased to 10.5 million during the year 2008 from $850,000 in the 1970s. 1.2 Research Problem The research problem revolves around bankers’ bonus and its effect on the economy. This is because it was found that even during the economic crisis when the banks were collapsing, their bankers were receiving the hefty bonus for their performance, which is an underlying cause of financial crisis. 1.3 Research Aim and Objective The aim of this research paper is to identify the relationship between bankers’ bonus and the global economy. In order to fulfill this aim, the objective of the researcher would be to analyze the payment structure in the banking sector, which also includes the bonus. Secondly, the cause and effect of bonus payment on the financial status of the banks during the financial crisis would be also examined. Thirdly, the issues would be identified in order to pre sent the wrong practices if any in this regard. 1.4 Research Questions The research questions have been formulated in line with the aims and objectives of this research study; they are stated below: Q1: Did the bankers receive a bonus during the financial downturn? If yes, then how much? Q2: What was the financial status of the banks which distributed bonus to its executives? Q3: What payment of bonus to bankers an underlying reason which added to the financial crisis?   Bankers’ bonuses are awarded to the workers in the banking and finance industry, which was traditionally paid at the end of the year with the intention of rewarding employees. This was a way to appreciate their contribution to the growth and development of the organization. However, the present scenario of bankers’ bonus can be better explained through Peter Ducker’s words. He stated that when the bosses themselves get over indulged in the corporate trough, they tend to lose respect in the org anization.  Ã‚  

Advantages and disadvantages of alternative dispute resolution over Assignment

Advantages and disadvantages of alternative dispute resolution over litigation in international business - Assignment Example According to the American Bar Association, ADR is an â€Å"an array of non-binding and binding dispute resolution methods that entail the application of third-party neutrals to help the parties in contract controversies through a systematic settlement process† (ABA, 1999).2 Similarly the United States Code in section 571 explains that ADR comprises of the following aspects, conciliation, facilitation, mediation, fact-finding, mini-trials, arbitration and ombudsmen, the above aspects can be combined in ADR. As noted by Shamir ADR is applied in different civil law policy situations, and not just in global Institutionalized in a lot of court systems and justice systems around the world.3 Though ADR is accepted by globally, it has some disadvantages, thus this paper aims at examining the advantages of ADR over litigation. For clarity of the issue, the paper will begin by giving an overview of the concept of ADR. Use and Cost of litigation According to Nolan-Haley litigation has be en mostly used as a traditional way of resolving disputes, whether they are local or international business transactions.4 Prior to the introduction and development of ADR process such as arbitration, the only formal method or resolving disputes between two or more parties was litigation. In the same way equity was introduced in the English legal justice system which came in stages to control the ruthlessness and inflexibility of the common law, is the way ADR was introduced to control litigation. Litigation is a costly process for businesses, particularly in cases that involve significant issues such as patent, infringement, breach of important business contracts, antitrust laws and securities. In these cases, a lot of money could be lost by a company. For example Real Networks Inc, a public traded company in its 2004 annual press report indicated that it has used about 15,000,000 in only one antitrust litigation case.5 This goes on to show how costly litigation is, and this aspect of court cases is well known to companies. It is because of such cases that ADR methods have become more popular as a way of resolving disputes. Indeed, records from the American Arbitration Association indicated that in 2005 alone, the number of cases forward to the body was 142,000, an increase from 159,000 recorded in 2004. However, the most common ADR method used to resolve disputes is arbitration, which in the past ten years has been highly used by various companies in resolving their disputes. Shamir explains that, the high costs of litigations are caused by the long duration related with litigation. In many cases, litigation goes on for years before a conclusion is made.6 This occurs owing to the slow system of the courts and judges in completing cases and the many adjournments made. Therefore as the cases drags on, the costs also keeps increasing. In other cases, the net expenses of litigation can be impacted by other factors like the sum of money under dispute, the nature of the legal representative , the nature of the dispute (if its local or international) and the length of case. This means that the total cost of the litigation can not be predicated correctly and this makes budgeting for such a litigation to be a tough call. A good example is a case that involved AMOCO CATs7, which ended up as a high profile case. The amount of money spend on that case from the time the case started to the end of the case was 12 million pounds. Again, in another case of Amoco V. British American Offshore, the legal expenses of that case stood

Software Development, QA, Anti-Piracy Essay Example | Topics and Well Written Essays - 1000 words

Software Development, QA, Anti-Piracy - Essay Example al havoc upon corporate entities, the strategies which companies employ for both the design and implementation of their corporate policies are of singular importance. Referring to both theory and practice, this essay will investigate the strategies companies utilize for the design and implementation of their security policies. Todorov (2007) highlights the imperatives of implementing physical security policies. Even while conceding to the importance of automated, computer-mediated security systems, Todorov (2007) contends that the importance of physically securing sensitive sites within a company cannot be overlooked. Concurring, Fernandez and Sinibaldi (2003) explain that the securitization of sensitive physical sites within a corporate structure is comprised of four principle components. First is the management of physical locations, whereby the access control system policy should be designed and implemented with the purpose of controlling access to locations/sites. Second is the control of who may access a restricted room. As different types of employees may have access to different areas/sites within the company, it is necessary to implement an authentication and authorization role-based access control system. The said role-based access control system does not simply identify who may and may not acces s particular sites but keeps logs with appropriate auditing facilities of the employees who entered each room at any particular time and date. Thirdly is the design and implementation of application interfaces which allow administrators to create new permissions, users and locations which, in turn, would allow supervisors to generate audit reports to survey access to rooms and to allow users to change passwords, among others (Fernandez and Sinibaldi, 2003). The often technology mediated securitization of access to physical sites is dictated by the imperatives of ensuring that no unauthorized persons are able to gain access to sensitive data or, indeed,

Relationships Between Vision Mission And Objectives Commerce Essay

Relationships Between Vision Mission And Objectives Commerce Essay From the vision and mission of Shangri-La Hotel, we know that Robert Kuok was concerned about the customers. He would like to delight each customer for every time the customer visit the Shangri-La Hotel. From the mission statement, Shangri-La Hotel is trying to make the entire customer feel happy and satisfy. However, Robert Kuok also knows that besides the customer, employees, shareholder or business partner also important. This point we can see from the vision statement where Robert Kuok is mention it. He also cares about the employees because he hopes that all the employees can show the perfect work performance. Since the Shangri-La provided a service to customer and without a good work performance, the customers were not satisfied. This reason might cause a bad image. As a result, there will be less and less customers come to Shangri-La Hotel. Without good employees, an organization is hard to have any improvement or changes. Therefore, Robert Kuok was concerned this problem and would like to avoid it happen. As a result, Shangri-La hotel is provide the best service to the customers and the employees were provide the best work performance all the time moreover Shangri-La Hotel could achieve their objective easily. When Shangri-La Hotel is maintain the vision this can help them to achieve their mission. This is because good employees can ensure that the way to delight each customers for every time they visit. Vision is more like a tool to ensure that the mission and objective is being achieved. There are relationship between vision, mission and objective. Task 2 (Loc 1: Ac 2) Considering the benefits to stakeholders is an integral part of the companys existence. Briefly explain the importance of stakeholder analysis to (SKL). 2.0 Definition of stakeholder Stakeholder can be defined as person, group or organization that has direct or indirect stake in an organization because it can affect or be an affected by the organizations actions, objectives and policies. Key stakeholders in a business organization include creditors, customers, directors, employees, government (and its agencies), owners (shareholder), suppliers, unions, and the community from which the business draws its resources. Although stake-holding is usually self-legitimizing, all stakeholders are not equal and different stakeholders are entitled to different considerations. Stakeholder can defined as a party with an interest in an organisation, e.g. employees, customers, suppliers or the local community. This is due to the effect that the organisations activities will have on them, although they are a third party in that they are outside of the organisation. It can also be used to describe people who will be affected by a project, or who can influence it, but who are not directly involved in doing the work. Stakeholders are an integral part of a project. They are the end-users or clients, the people from whom requirements will be drawn, the people who will influence the design and, ultimately, the people who will reap the benefits of your completed project. It is extremely important to involve stakeholders in all phases of your project for two reasons: Firstly, experience shows that their involvement in the project significantly increases your chances of success by building in a self-correcting feedback loop; secondly, involving them in your project builds confidence in your product and will greatly ease its acceptance in your target audience. There are different types of stakeholders and each type should be handled differently. 2.1 Definition of stakeholder analysis The definition of stakeholder analysis is means managerial step taken to identify each stakeholders level of interest or involvement in a given project and how that involvement can influence the project. Based on this analysis, project managers may alter how a project will be executed or decide the necessary steps that must be taken in order to limit a stakeholders influence over the project. The first step in stakeholder analysis is identifying major stakeholder groups. The groups of stakeholder who will be affected either direct or indirect by or have an effect on the firms strategy and its execution can run the scope from employees to customers. In Shangri-La Hotel, director, business partner and investor is playing an important characteristic because their decisions can affect the whole organization performance. They are very influence stakeholder for Shangri-La Hotel. For example, if one of the employees is not performing well it is not affect the Shangri-La Hotel much but if an investor is stop invest in Shangri-La Hotel or director is making a small mistake of making a decision. This might direct influence the Shangri-La Hotel if the problem is serious. 2.2 The importance of stakeholder Why are the stakeholders such important to Shangri-La Hotel? As we all know that, customer, supplier, worker is part of the stakeholders of Shangri-La Hotel. Below are shown explanation about the importance of stakeholder. 2.2.1 Customer Customers are important to Shangri-La Hotel this is because if the customers of Shangri-La Hotel is feel satisfy with the service that provided by the Hotel it means that, the customer will automatically become the promotion of the hotel. Robert Kuok knows that customers satisfaction is one of the main reasons that he could get for more customers. Customer was part of tool to help the Shangri-La Hotel promote; in the other word, when the customer feel satisfy with the Hotel they will mention to their friends and family. This kind of mouth-to-mouth promote is much better than an advertisement thus, it doesnt use any cost. There will generate more new customers within this kind of promotion and at the same time royal customers will exist too. 2.2.2 Supplier Supplier was one of the stakeholders which can influence the Shangri-La Hotel. Why is supplier important to Shangri-La Hotel? Is can be explain as Shangri-La Hotel is provided services which means the quality of raw material which supply by the supplier is important and must high quality so that Shangri-La Hotel is provided a good quality services to customers. However, the supplier should deliver the raw material in time so that the Shangri-La Hotel had enough time to produce. Shangri-La Hotel is included provide food in restaurant and service of hotel. Hotel is a place that needs to renew all the stuff inside the room everyday example, towel, mattress, shampoo, and so on. This all material is needed every day by the hotel in other to provide a good service to the customer. Moreover, the restaurant also needs a good supplier to supply fresh food to the hotel. Without a fresh food, the restaurant cant provide a good quality food to the customer. As a result, supplier is important to Shangri-La Hotel and without a good supplier it can direct effect or influence the performance of Shangri-La Hotel. 2.2.3 Workers The last part is Workers. As all know that, workers in an organization are playing an important characteristic which is help the organization to move forward and achieve the goal. So as Shangri-La Hotel, workers are important because if an organization is without any workers, the organization is considered as not functioning. The ability of the workers also can influence the performance of the Shangri-La hotel because the good workers will help the organization to achieve the objective or goals. However, there are not all workers is perform well in their work. This kind of workers should give some advised and hope they will change through the counselling. A good worker is influence the performance of Shangri-La Hotel. 2.3 Mapping of Stakeholder Stakeholder Oppose Neutral Support Supplier XX Customer X X Worker X X Task 3 (Loc 1: Ac 3) Identify and briefly the terms organizational audit and environmental audit. Select two internal and two external factors to SKL. Explain how you would conduct an audit for these. 3.0 Definition of audit The audit is means by which a company can understand how it relates to the environment in which it operates. It is the means by which a company can identify its own strengths and weaknesses as they relate to external opportunities and threats. It is thus a way of helping management to select a position in that environment based on known factors. (McDonald, 1989, p21) 3.1 Organizational Audit Organizational Audit was also known as internal audit. Internal audit get information from management, marketing, financial/accounting, production/operations, research development, and management information systems. I am going to explain about two internal audit factors to Shangri-La Hotel. First, I would like to explain about management. In Shangri-La Hotel, management is one of the tools to manage the whole organization move forward. Besides that, management function consists of planning, organizing, motivation, controlling and also leading. This all element is very important to for a manager to manage the organization. Example, Shangri-La Hotel chairman, Edward Kuok Khoon Loong should know well about the element of management so that the workers will be more effective and efficient. Furthermore, the second internal factors need to be explain is marketing which also playing an important role for the Shangri-La Hotel. Without a good marketing department, Shangri-La Hotel cant organize with properly and this will influence the performance. A marketing department of Shangri-La Hotel is needed to plan for more promotion or advertisement about the hotel so that there are more people know about the hotel. Besides that, the hotel needed to implement about the marketing strategies so they can maintain in a high level of performance. 3.2 Environmental Audit Environmental audit was also known as external audit. In external audit I am choosing two external factors to Shangri-La Hotel. The first external audit is supplier. Supplier is able to audit an organization because an organization is needs the supplier to supply the ingredient, material or product needed by particular organization. Example, Shangri-La Hotels supplier was make a mistake on supply wrong material or wrong amount this will direct effected the performance of the day. However, Shangri-La Hotel has to be careful in choosing a good supplier. First of all, they have to identify the supplier after that evaluate about the supplier next is deciding to choose which supplier. As a result, good supplier is making a profit to an organization. The second external audit is government where playing an important role too; this is because government is able to control the Shangri-La Hotel before they want to make any event or planning. Example, Shangri-La Hotel had to apply and get the license on the business first before they start any planning or construction. Moreover, government will have to check the Shangri-La Hotels operation make sure that there is no illegal thing happen. The government is the way prevents the illegal thing happen. Besides that, when the government had to make any meeting or any event with other country they could choose Shangri-La Hotel as the place to operate the entire event. As the result, government is a good external audit to Shangri-La Hotel. Task 4 (Loc 1: Ac 4) Select and explain two strategic positioning techniques that you would propose to SKL. 4. 0 Definition of positioning Positioning is refer to the development of a distinct image for the product or service in the mind of the consumer, an image that will differentiate the offering from competing ones and squarely communicate to the target audience that the particular product or service will fulfill their needs better than competing brands. (Leon G S. and Leslie L.K 2007, pg 7) 4.1 Strategies Positioning There are few strategic of positioning which consists of product, service, location and image and I would like to explain two type strategic of positioning which is service and location. 4.1.1 Service Shangri-La Hotel desires to develop a distinct image for the service in the mind of customers. The first step is Shangri-La Hotel should determine about the service quality of the hotel, thus hotel image is good and the customer will come back again. Other than that, Shangri-La Hotel also need to provide a good service in all concept which included helping the customers take luggage to the room, when customer is calling for customer service Shangri-La Hotel should fulfill all the demand required from the customers. In the other word the positioning can be improve by more value for more price. 4.1.2 Location Location of Shangri-La Hotel is a good strategic place for business. From the map we can see that there is much other company such as shopping mall, kl tower, and big company and so on. With this strategy place, Shangri-La Hotel will easy to get more customers because if the tourist come to Malaysia they will choose Shangri-La Hotel since this hotel is near to go everywhere. Moreover, the workers of the other company will come to Shangri-La hotel to having a breakfast, lunch, tea time, or dinner because Shangri-La Hotel is provide restaurant. Other than that, if the client of the other company which is near to Shangri-La Hotel where they come from other country, they will choose to stay at Shangri-La Hotel. It is because the location is near the company and its providing a high quality service. Task 5 (Loc 2: Ac 1) Design and explain the steps in strategies planning process. Please use diagrams if necessary. 5.0 Steps strategies planning process VISION AND MISSION I FORMULATION FORMULATION LONG TERM OBJECTIVE GENERATE, EVALUATE, SELECT STRATEGIES IMPLEMENT STRATEGIES MANAGEMENT ISSUES II IMPLEMENTATION IMPLEMENT STRATEGIES MARKETING, FINENCE, ACCOUNT, R D, CIS III EVALUATION MEASURE EVALUATE PERFORMANCE. 5.1 Explanation of strategies planning process Step 1- Vision and Mission The mission statement describes the companys business vision which including the unchanging values and purpose of the firm and forward-looking visionary goals that guide the pursuit of future opportunities. The company guided by the business vision, the firms leaders can define measurable financial and strategic objectives. Financial objectives involve measures such as sales targets and earnings growth. Strategic objectives are related to the firms business position, and may include measures such as market share and reputation.Step 2- Formulation Long Term Objective Performance goals of an organization, intended to be achieved over a period of five years or more. Long-term objectives usually include specific improvements in the organizations competitive position, technology leadership, profitability, return on investment, employee relations and productivity, and corporate image. Step 3- Generate, Evaluate, select Strategies. In this step may apply to develop some important key which potential strategies to deal with the organizations objectives. Other than that, in this step also need to evaluate some potential strategies. The last part is to select the some potential strategies and every one of them is important. Step 4 Implement strategies management issues There are numerous company was failed to realize its complete potential of its strategies was due to some weak implementation. In this step the company have to implement the potential strategies to develop. Step 5- Implement Strategies Marketing, Finance, Account, RD, CIS Very often, management team assigned selected strategies to key personnel and left it to the individual to carry out the task. Step 6- Measure Evaluate Performance The last step is the motive of accomplishment factors for an efficient strategy operation is constant review of its development and needs to makes decision for any difference to plan.

The Death Of Robert F. Kennedy Essay -- essays research papers fc

The assassination of Robert F. Kennedy and its effects on the modern world. Robert Francis Kennedy was born on November 20, 1925 in Brookline Massachusetts. He was the seventh child, and third son of Rose Fitzgerald and Joe Kennedy . "I was the seventh of nine children," he later recalled, "and when you come from that far down you have to struggle to survive."( Alden Whitman, 2001).Compared to his brothers, Robert or Bobby as they all called him, was smaller and he struggled to match his brothers athleticism. As a child Robert had a robust enthusiasm for history. It was his favorite subject in grammar school. At the age of 11, Robert wanted some independence so he got his own newspaper route.( Joe Geringer,1995). He had to get up early in the morning before school to deliver the daily paper. This grueling work schedule would prove to help him learn dedication that was needed to become a successful individual. After high school he attended Portsmouth Academy. After attending school there, he attended Milton Academy to better prepare him for Harvard . Before attending Harvard, he had to put in military service in the Navy during war time. In 1944, he began to attend Harvard University. In 1948 he received his degree in government. Three years later he earned his degree in law from University of Virginia. Education was very important to to Kennedy family, his parents would dicuss history and education at the dinner table "I can hardly remember a mealtime," Robert Kennedy said, "when the conversation was not dominated by what Franklin D. Roosevelt was doing or what was happening in the world."(Alden Whitman, 2001) In 1950, Robert married Ethel Skakel of Greenwich, Connecticut she was the daughter of Ann and George Skakel, founder of Great Lakes Carbon Corporation. (Alden Whitman, 2001). The couple later had eleven children. In 1952, his brother John ran for Senate. This is the year that Robert made his political debate as manager of his brother's successful Senate campaign. In 1953 he briefly served on a Senate Subcommittee of Investigations. Thanks to his investigative skills Kennedy helped confirm that some United States allies during the war against communist China and Korea were shipping the countries goods. He resigned after six months because he didn't approve of Joseph McCarthy's tactics.(Alden Whitman, 2001... ... Kennedy had made it very clear that he supported Israel so being an Arab Sirhan felt the only option he had was to kill him.( Joe Geringer,1995) Sirhan had a swift trail and was sentenced to death. The world mourned the lost of an up and coming leader. Many felt that had he lived he would have become the next president of the United States. Many African Americans were deeply saddened because he had desperately fought for their rights. With the conviction of Sirhan many Americans felt that justice had been served. Yet some felt no sentence was good enough to make up for what he stole, a true American leader. Works Cited Page 1. Joe Geringer."Robert Kennedy Assisination: Revisions and Rewrites."April 26,2002. http://www.crimelibrary.com/assassins/sirhan/2.htm 2. "About Robert F. Kennedy." April 26,2002. http://www.rfkmemorial.org/RFK/index.htm 3. Alden Whitman. "Robert Francis Kennedy: Attorney General, Senator and Heir of the New Frontier". April 26,2002. http://www.nytimes.com/learning/general/onthisday/bday/1120.html 4. " Robert Francis Kennedy (1925-1968)". April 26,2002. http://www.norfacad.pvt.k12.va.us/project/rkennedy/kennedy.htm

Importance of Friends Essay

â€Å"The silver friend knows your present and the gold friend knows all of your past dirt and glories. Once in a blue moon there is someone who knows it all, someone who knows and accepts you unconditionally, someone who is there for life.† This is a quote I read once in an article by Jill McCorkle in my cousin’s house. McCorkle’s description of a â€Å"gold friend† describes a friendship that I have with a group of girls who mean the world to me. These friends are the pearls of my life. This word bears its great meaning to me and only to those who could understand the greatness of its meaning. It’s something sacred, it needs to be cherished and build up for many years with much care. It’s a complex, magical process, which must contain fluid that will start spinning the wheel. Let me tell you something about my friends.When I was a freshman in high school, I became friends with these girls-Guia,Krisha, Carla, Magz, Cj, Jian, and Chantel. Since the beginning of that year, we have all been best friends. There were many times we rode around together. However, this particular Jeep ride was very significant because I realized what friendship is all about. One Tuesday night, we all went to Greenwich in SM, except Chantel, and eat there with the parents of Guia because it was the celebration of her birthday. This experienced will remain and will never be erased from me because it was one of the happiest things that had happened to me. Friendship like ours was something many people had never experienced. To me, the significance of our relationship is a unique bond that I feel with these ladies. They are like sisters that God did not give me. They have been there for me at times when my world was falling apart. As I finally drifted off to sleep that night, I thanked God for allowing me to have them in my life. These eight girls, including RIchel of course, have been my guardian angels. I have always been able to count on them, no matter what the situation is. They have helped me face the next day when I did not know if it was possible. We have been through everything; we have laughed, cried, and then laughed at ourselves for crying together. There have been many times when I have been lonely and I reminisce back to the experiences I had with them. It reminds me that there are people who care about me and accept me for who I am. A true friendship is a magnificent thing and as Talbot Jennings said â€Å"Friend is the finest word in any language. Life without friends is a life I could not imagine.

Secrets about my past Essays - Nana, The Locket, Free Essays

Secrets about my past Essays - Nana, The Locket, Free Essays Secrets about my past Dark shadows ran past me as the icy cold wind made me shiver, where am I, I wondered I was in an empty space, an empty space full of nothing. I started to run as if the police was chasing me what was I scared of? I dont need to run I can just stay here and wait, but I didnt stop running until a hand grabbed me then- and thats when I got up from my dream. Im starting to have nightmares every night ever since last week Thursday. The day I found a gold locket. Today is Wednesday I have library the best time to escape and relax from Nate. Nate is my closet friend hes sometimes funny and helpful but he is also annoying! I grabbed a book from the H section called History about a princess this is where I found the locket in the very first few pages I thought the locket was someone elses so I tried to give it in to the counter but a strange strong feeling started to grow inside me I tried to ignore it. I walked closer to the counter, but next minute before I knew I was walking out of the library picking my bag up and popping the locket in to my school skirt pocket and without thinking I started to run, without looking back. Its lunchtime so I walked to the girls bathroom I re-do my hair and straighten my uniform and opened my skirt pocket to get my lip gloss, but instead I got the locket out and again the strange feeling started to grow inside me again. I stared at the locket and finally noticed you can open this locket, a small little pick dot was on the locket, no wonder I am so stupid. I tried to open the locket but it wouldnt open why isnt this stupid locket opening? I grumbled. After a few tries I gave up when suddenly my mind went blank and a dark strange voice started to tell me to go to the library. I walked to the library and grabbed the book where I got the locket from and I started to read then my mind came back I found myself reading, what the-? How did I come here? I sigh deeply and was about to close the book when I stopped and saw the word LUCIA, I opened the book properly and started to read since it had my name. But after a few minutes I was so shocked about what I was reading in 1864 a young girl called LUCIA CHLOE SAZCHA? Thats exactly same as my full name and at the age of 16 in 1880 she died I continued to read, the place of birth, date of birth and family names were so identical with me, all this information this girl had was same as me shes like my long lost twin sister! Except I dont have a twin sister. A white mini envelope was on the page too and in tiny gold letters it read a picture of Princess Lucia Chloe sazcha a picture... wait a princess This girl was a princess? This was getting way too weird. I was getting more curious how this girl could look like, I opened the envelope with trembling fingers, I was nervous for no reason. I pulled out the picture and stared at it for quite a long time then I grabbed my mini sparkle mirror from my bag and stared at myself from the mirror to the picture I dropped my mirror and the picture on the library floor I was so confused what was happening inside me, suddenly I felt sick all I wanted to do is go home, I told the office lady I felt sick so if I can go home and later my nana came. I lie down on my bed when my nana came in and gave me hot vanilla flavored tea. I was dying to know the truth about the other Lucia. I had tons of questions in my mind so I decided to tell my nana nana? Yes dear do you need anything? No Im fine ok, then Ill go

Essay English Essay Example

Essay English Essay Example Essay English Essay Essay English Essay Essay Topic: The Secret Life Of Bees I am a firm believer that parents should be parents and not friends. When this friendship occurs some parents take it to the extreme. Judith Warner states in Helicopter Parenting Turns Deadly that parents of teenagers should not act like teenagers, dress like teenagers, or talk Like teenagers. Parents should behave Like the grown-ups they are presumed to be, not adolescents. When It comes down to It being a helicopter parent, parents tend to be overly involved at an extreme level, blow a gasket about normal teen stuff, and leave out important aspects of the parent-child allegations. Megan Meier was an average teenager that became the victim of an overly involved parent. Lori Drew got hung up on what was being said about her daughter, and her daughters reputation, that It cause Megan to take her own life. Lori went to an extreme. Parents arent all sick like Lori Drew and Wanda Webb Holloway, states Warner. Wanda Holloway, similar to Mrs.. Drew, is sick. She hired a Whitman to kill the mother of her daughters cheer rival. These two mothers are Just a small example of how parents can really blow a gasket, although, some are more mentally stable with he results. That Is the disturbing degree to which todays parents and mothers In patellar- frequently lose themselves when they get caught trying to smooth out. Or steamroll over, the social challenges faced by their children, exclaims Judith Warner. The middle/high schools years are the hardest in any teens life. They will get picked on for not wearing the expensive, name brand clothes, but Just because that is the case does not mean the parents should go buy these items Just to help the social status. IT IS NOT NECESSARY! In twenty years, it will not matter how much your clothes cost. There are no boundaries In parent-child relationships In present time. People now feel Like having a good relationship with your child means youre Involved In ever aspect of your childs life, says Roseland Washman author of Queen Bees Wannabes. There should be secrets between mother and daughter, father and son, and vice versa. It is only healthy, and honestly not all things require a parents input. There should be limitations, and privacy. These aspects built into a relationship with a child will create the strongest of bonds. Parents get overly Involved, blow a gasket about normal things, and leave out important things out of the parent-child relationship. A teen in these years will go though many tribulations, the last things they need is an overly involved parent taking extreme actions on everyday situations. These trials will shape the child into the young adult they will become. My advice to parents is to take a step back and wait till your held asks you for your insight on a situation. Essay 2 English 1010 By mellower teenagers, dress like teenagers, or talk like teenagers. Parents should behave like the grown-ups they are presumed to be, not adolescents. When it comes down to it being daughters reputation, that it cause Megan to take her own life. Lori went to an That is the disturbing degree to which todays parents and mothers in patrician- frequently lose themselves when they get caught trying to smooth out, or steamroll There are no boundaries in parent-child relationships in present time. People now feel like having a good relationship with your child means youre involved in ever Parents get overly involved, blow a gasket about normal things, and leave out wait till your hill asks you for your insight on a situation.

Common Law 2 Essay Example | Topics and Well Written Essays - 2500 words

Common Law 2 - Essay Example Another relevant aspect is regarding provision of goods and services in that there is an implied clause in the Sale of goods and services that the products or services sold are of satisfactory quality and shall be suitable for the purpose for which it has been purchased. Besides, in this case it is believed that the buyer, Abigail, had relied on the skill and knowledge of the seller, Cable Fast, but ultimately, the services could not meet the needs of the buyer. Further, she had also informed Cablefast that she actually needed superfast broadband because she was a movie buff and a busy film critic, and yet there has been lowered degree of service provision by the internet service provider, Cable Fast. Further, in this case, it is important to note that Cable Fast owes the buyer, Abigail, a duty of care. In the 1964 landmark case of Hedley Byrne & Co Ltd v Heller & Partners Ltd [1964] AC 465, this issue arouse, especially under circumstances under which one party placed trust and reliance on the pronouncements and actions of another. Although the bank had categorically disclaimed their responsibility in providing credential opinions, yet, the duty of care aspect was evident. In deciding this case, the judge observed, â€Å"I consider that it follows and that it should now be regarded as settled that if someone possessed of a special skill undertakes, quite irrespective of contract, to apply that skill for the assistance of another person who relies upon such skill, a duty of care will arise. The fact that the service is to be given by means of or by the instrumentality of words can make no difference.† (Hedley Byrne & Co Ltd v Heller & Partners Ltd: Judgment, 1964). Thus, the additional payment may not be enforceable, at the option of the buyer. In the case of exclusion clauses in contracts, it is necessary that contracting parties are

8 sentences Essay Example | Topics and Well Written Essays - 250 words - 1

8 sentences - Essay Example The message was educative and made the society aware of animals rights to ensure that they harmoniously with human beings (Sewell, 313). The book has changed the behavior of London Cabmen at the time of its publication since it made him aware of the significance of taking care of animals. It further taught him that, animals also feel pain, hence ought to be taken care of and treated humbly. Previously, the London Cabmen mistreated animals in general especially horses, but after launching of the book, a sense of care to animals was instilled in their minds. Lastly, the black beauty, led to the elimination of the bearing rein. Bearing rein is a piece of a hose track that is placed from a point on the horse’s back, goes towards the head to a bit. It was majorly used to carry human beings in cart or luggage and is currently known as over-check. The object was used to ensure that horse does not lower its head beyond a fixed point by inflicting pain. This was seen as animal torture and hence, forced to be eliminated from the society (Sewell,

The Success and Failures of Diversification Strategies Essay

The Success and Failures of Diversification Strategies - Essay Example From the study it is clear that in order to examine the corporate strategy of diversification, it is important to gain an understanding of the concept. Looking at the theories and types of diversification potentials allow for a developed knowledge of this business strategy. As well, looking at firms who have diversified and the eventual results will further the investigation. Specific examinations of General Electric and Berkshire Hathaway in comparison with Tesco, HSBC, and Vodafone will allow for examples of diversified interests to reveal how these strategies are successful or without success.As the discussion stresses  DuPont is considered the leading pioneer of diversification. The Clayton Antitrust Act of 1914 in the United States limited the ability of a corporation to grow through acquisitions and mergers. In 1916 DuPont became the target of an investigation that was pivotal in the future of the strategy of diversification. DuPont, however, did continue to grow through the additions of  chemicals and paints to its gunpowder. The Cellar-Kefauver Act of 1950 made it more difficult to achieve vertical and horizontal integration, thus promoting more diversifications that were the beginnings of the conglomerations. New tariff policies that grew through the 20th century also encouraged companies to turn to diversifications strategies in order to compete with foreign imports that were cheaper and impeded the progress of companies that depended on the products that were not available.

Dance Philosophy Essay Example for Free

Dance Philosophy Essay Dance is the reason I exist and as cheesy as it sounds its true. In 1982 my father met my mother at a dance club. He said after watching her dancing with her friends he had to talk to her. Dance has the power to cross boundaries and touch one’s soul. As a form dance can be anything. Rain falling into a pound, an individual tying their shoe, a swan boureeing across a stage or man rolling across a stage can all be dance. Dance is a series of movements stitched together with an intent and frame. Weather the intent is to express emotion, showcase technique, or make a statement it is all dance. I started dancing in high school after a teacher of mine recommended I take a class. My first real dance class was ballet. It was a foreign language to me. At first it was a string of movements empty in meaning and emotion. I just danced through the motions until one day my teacher told us that we needed to bring the movement to life. I did not understand this concept at first, how could movement come to life? It wasn’t until I began taking a modern class that I understood this concept. I could use movement to express my own thoughts, fears, joys, and questions. When I try and analyze what dances means to me, ultimately, I see it as a multifaceted entity. Dance is part of my identity and without it I believe I would struggle with understanding who I am. First and foremost dance for me has always been a form of therapy. Growing up I hated conflict and as a result internalized my issues. Through dance I was able to find a reliable outlet to release my frustrations, fears, and inhibitions, which allowed me to explore my personal struggles through movement. Secondly I believe that movement has the power to transcend boundaries and make statements that are often hard to say. Movement is an outlet to foster awareness, dialogue, change and growth while bridging the gap between artistic expression and community dialogue.

Examining The Types Of Transaction Processing System Information Technology Essay

Examining The Types Of Transaction Processing System Information Technology Essay A transaction is any event, the real test, the data created or modified before storing in an information system through Transaction processing features Business success depends on reliable transaction processing to ensure that orders reach customers on time, and that partners and suppliers paid and can afford. The range of transaction processing is, therefore, led to a lively part of effective corporate governance, organizations like the Association of Labour Process Improvement and Transaction Processing Performance Council Systems transaction processing companies provide the means to ensure a smooth fast transaction processing for debit and development processes across the enterprise. Usually, a TPS will have the following characteristics: A supercomputing Rapid processing of transactions is critical to the success of any business now more than ever, given the developments in technology and customer demand for immediate action. TPS systems have been developed to trade almost immediately to ensure that customer data available to the processes they need. Reliability Similarly, customers do not tolerate mistakes. TPS systems must be designed not only to trade I was never able to pass through the net, but the systems remain permanently even in operation. TPS systems, therefore, are developed to integrate complete security monitoring systems and disaster recovery. These measures maintain the failure rate is within tolerance. Standardization Transactions should be processed in the same way each time to maximize efficiency. To ensure this, TPS interfaces are developed to obtain identical data for each transaction, regardless of the client. Controlled access Since the TPS can be systems such as a powerful business tool, access should be limited to only those employees who require their use. Limited access to the system ensures that employees, their qualifications and ability to control, can not affect the failure of the transaction. Qualifying transaction processing To qualify for TPS, transactions must pass through the acid test. ACID tests associated with the following four conditions: Individuality Atomicity means that a transaction is either completed or not at all. For example, if the money will be transferred from one account to another, it will not become a bone fide transactions, even though both withdrawal and deposit. If an account is charged and others are not appropriated can not be regarded as a measure. TPS systems to ensure that transactions take place in its entirety. Consistency TPS systems in a number of operating rules (or constraints). If you find a cap that all transactions must have a positive value in a database for each transaction will be rejected with a negative value. Isolation Transactions must be entered in a vacuum instead. For example, if you do a fund between the two accounts of debit and credit is made by others seem to take place simultaneously. Funds may be credited to the account before being loaded onto another. Resistance Once the transaction can not be undone. To ensure that this happens even if a loss of TPS, a document file created by the completion of all transactions. These four conditions TPS systems to engage in a systematic, standardized and reliable. Types of transactions The settlement process should be standardized in order to maximize efficiency, each requires a custom transaction process in accordance with business strategies and processes. For this reason, there are two types of operations: Batch processing batch processing is a resource-saving move, the processing of data at preset. batch processing is useful for companies who need to process large volumes of data using limited resources. Examples include processing transactions for credit card transactions monthly batch processed in real time. Credit card transactions are made only once a month to produce an explanation for the customer, batch processing saves computational resources to process separately for each transaction. Real-time processing In many cases, the most important factor is speed. For example, if a bank customer receives a sum of money in the account, it is important to keep processing transactions and updating account balance as soon as possible so that a part of both Bank and client funds. Database Management Issues The purpose of this book are correct and up to date understanding and appreciation for the practical aspects of critical yet poorly understood key aspects of the database. It identifies and explains some basic concepts, principles and techniques constantly causing trouble for users and suppliers. Evaluate the treatment of these topics in SQL (standard and commercial applications) and provides specific guidance and practical advice on how to handle (and how not to). Includes carefully, especially thin and misunderstood issues complex data types, missing information, data depends on the question hierarchies and so on -. Clear and concise format for busy professional database Three decades ago relational technology put the database field on a sound scientific basis for the first time. But database industry producers, users, experts and media has failed, in essence, principles, focusing instead on a cookbook approach to product without conceptual understanding. The consequences have been costly: DBMS products, databases, applications and development tools are not always perform up to expectation or potential, and may encourage the wrong questions and incorrect answers. Practical issues in database management is an attempt to create these persistent and costly problem. Written for database designers, developers, managers and users, it addresses the basic, often recurring problems and problems that practitioners even the most experienced here seem to systematically misunderstand, namely: à ¢Ã¢â€š ¬Ã‚ ¢ Unstructured data and complex data types à ¢Ã¢â€š ¬Ã‚ ¢ business rules and implementation of integrity à ¢Ã¢â€š ¬Ã‚ ¢ Buttons à ¢Ã¢â€š ¬Ã‚ ¢ Copy à ¢Ã¢â€š ¬Ã‚ ¢ Normalization and denormalization à ¢Ã¢â€š ¬Ã‚ ¢ Entity subtypes and supertypes à ¢Ã¢â€š ¬Ã‚ ¢ data hierarchies and recursive queries à ¢Ã¢â€š ¬Ã‚ ¢ Redundancy à ¢Ã¢â€š ¬Ã‚ ¢ Share query à ¢Ã¢â€š ¬Ã‚ ¢ lack of information Fabian Pascal examine these critical issues in detail, comparing the cost of serious mistreatment of the practical benefits of implementing the right solutions. With a focus on principles and practices used examples Practice problems in the real world database to provide an assessment of current technology SQL-based DBMS products and, if possible, provide concrete recommendations and solutions. From the insight provided by practical problems in database management, youll be in better position to evaluate these products, use their skills and weaknesses to avoid. Database Architecture database professionals today are faced with more choices when you consider the use of architecture to meet the different needs of employers and / or address of the customer. The text below provides an overview of three main types of database architectures and sub-categories, as well as provide an insight into the strengths of each. Application logic The database architecture is based on how the application logic is distributed throughout the system can be distinguished. Application logic consists of three elements: presentation logic, processing logic and logical storage. Presentation logic component is responsible for formatting and presenting data on the screen of the data processing logic manages user data processing logic, business rules, logic and data management logic. Finally, the logical storage unit that is responsible for the storage and retrieval of current devices, such as a hard disk or RAM. In determining the level (s) of these components, we develop a good idea what kind of architecture and subtype can be achieved. A tier architecture Imagine a person on a desktop computer to load Microsoft Access, a list of personal addresses and phone numbers he or she has stored in MS Windows My Documents folder is used. This is an example of database-tier architecture. Program (Microsoft Access) to operate the local users computer, and points to a file stored on the hard disk of the machine, so that access to a unique natural resource and process information. Another example of a one-tier architecture is a file-server architecture. In this scenario, a database of the group from a shared location on a computer are stored. Members of a group working with a software package such as Microsoft Access, to upload data and process them locally on your computer. In this case, the data may be shared between users, but all processing is performed on the local computer. In fact, only one file server external hard drive from which files are recovered. Another way of architecture level showed that the mainframe computer. In this system obsolete, large machines can direct terminal ill with the tools to open, view and manage data. Although this system as a client-server, since all the computing power (both data and applications) is made from a single computer, we have a one-tier architecture. The architecture can be beneficial when dealing with data from a particular user (or small number of users), and a relatively small amount of data. We are going to implement something cheap and clean. Two Tier Client/Server Architectures A two-tier architecture is one that is familiar to many of todays computer users.   A common implementation of this type of system is that of a Microsoft Windows based client program that accesses a server database such as Oracle or SQL Server.   Users interact through a GUI (Graphical User Interface) to communicate with the database server across a network via SQL (Structured Query Language). In two-tier architectures it is important to note that two configurations exist.   A thin-client (fat-server) configuration exists when most of the processing occurs on the server tier.   Conversely, a fat-client (thin-server) configuration exists when most of the processing occurs on the client machine. Another example of a two-tier architecture can be seen in web-based database applications.   In this case, users interact with the database through applications that are hosted on a web-server and displayed through a web-browser such as Internet Explorer. The web server processes the web application, which can be written in a language such as PHP or ASP.   The web app connects to a database server to pass along SQL statements which in turn are used to access, view, and modify data.   The DB server then passes back the requested data which is then formatted by the web server for the user. Although this appears to be a three-tier system because of the number of machines required to complete the process, it is not.   The web-server does not normally house any of the business rules and therefore should be considered part of the client tier in partnership with the web-browser. Two-tier architectures can prove to be beneficial when we have a relatively small number of users on the system (100-150) and we desire an increased level of scalability. http://www.windowsecurity.com/img/upl/image0011173862784565.gif Two-Tier Client-Server Architecture http://www.windowsecurity.com/img/upl/image0021173862784580.gif Web-Based, Two-Tier Client-Server Architecture N-Tier Client/Server Architectures Most n-tier database architectures exist in a three-tier configuration. In this architecture the client/server model expands to include a middle tier (business tier), which is an application server that houses the business logic.   This middle tier relieves the client application(s) and database server of some of their processing duties by translating client calls into database queries and translating data from the database into client data in return.   Consequently, the client and server never talk directly to one-another. A variation of the n-tier architecture is the web-based n-tier application.   These systems combine the scalability benefits of n-tier client/server systems with the rich user interface of web-based systems. Because the middle tier in a three-tier architecture contains the business logic, there is greatly increased scalability and isolation of the business logic, as well as added flexibility in the choice of database vendors. http://www.windowsecurity.com/img/upl/image0031173862902205.gif Three-Tier Client-Server Architecture http://www.windowsecurity.com/img/upl/image0041173862902221.gif Web-Based, Three-Tier Client Server Architecture

The Character of Odysseus in Homers Odyssey Essay -- Odyssey essays

The Character of Odysseus in The Odyssey Homer's epic tale The Odyssey is a story of the triumphs and downfalls that are in store for one warrior's long pillage home.   Odysseus, the hero from the Trojan wars, has led his people of Ithaca and other Achaean soldiers to victory and now wishes to return home to his wife and family of Ithaca.   Through his twenty year journey Odysseus is often tested not only of his physical strength, but his wits as well.   The many accomplishments he achieved earned him great status and recognition throughout ancient Greece.   The mistakes he made caused the deaths of many men.   Consequently, we as readers are able to see the many personas that Odysseus carries with him.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Odysseus possesses every attribute that Homeric Greeks admire.   He displays loyalty, piety, manly valor and intelligence.   We see Odysseus's loyalty in book one.   Odysseus has won the Trojan War, and has been trapped on the island of Ogygia with the beautiful nymph Calypso.   For ten years, Odysseus longed to return home to his wife Penelope, despite the attractions set up by Calypso.   Never once did he accept his fate on the enchanting island.   Odysseus' loyalty to Penelope is also at hand in the following: So then, Royal son of Laertes, Odysseus, man of exploits, still eager to leave at once and hurry back to your own home, your beloved native land? Good luck to you, even so. Farewell! But if you only knew, down deep, what pains are fated to fill your cup before you reach that shore, you'd stay right here, preside in our house with me and be immortal. Much as you long to see your wife, the one you pine for all your days ... POETRY VERSION (BOOK 4) This quote states the... ...estraint is also evident in the brutal attacks of Melanthius and Antinous.   Melanthius kicking the lowly disguised Odysseus, and Antinous' blow to Odysseus with a stool.   At first instinct one would fight back, especially with the strength and agility of Odysseus.   Nevertheless Odysseus restrains and knows that a premature revealimg of his true identity would ruin the future plans in store for the total take over of his palace.   So, just as any other beggar would react, the mighty Odysseus bows his head and walks back to the hut, with visions of the soon to be victory in his head.   Looking at Odysseus in whole, the strength intelligence, arrogance, and cunning restraint stand out above all creating a truly powerful and courageous leader.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      Works Cited: Homer. The Odyssey. Trans. Robert Fitzgerald. New York: Farrar Straus Giroux, 1998.