Marketing decisions ,case study Coursework Example | Topics and Well Written Essays - 1750 words

Marketing decisions ,case study - Coursework Example However, the organization of Calyx and Corolla presented catalogues of flowers of four colors, so as to make the appropriate selection by the customers. However, by viewing the catalogues, the customers might easily order them as per their preferences and the order reaches the growers of C&C network immediately. Then, the grower picks and parcels the ordered flowers to the destination with the help of FedEx. Therefore, the customers might get the exact type of flower bouquets or fresh flowers within a very small period of time. Thus, this strategy of catalogue marketing acts as a catalyst for the organization of Calyx and Corolla that amplifies the reliability and trust of the customers. Moreover, due to improvement of the reliability, the brand value and profitability of the organization of Calyx and Corolla increased to a significant extent as compared to many other rival players such as FTD Florists. Furthermore, in order to implement the concept of catalogue marketing in an effec tive way, information technology is used within the organization of Calyx and Corolla. Therefore, due to the implementation of information technology, the range of customers increased that amplified its demand and brand image in the market among many other rival players. Besides, utilization of the strategy of catalogue marketing, the level of relationship with the customers enhanced to a significant extent that increased its portfolio and uniqueness in the market as compared to many other existing contenders. In addition, the organization of Calyx and Corolla also tried to offer varied colored fresh flowers to its customers at a quite competitive price. This strategy proved extremely effective for the organization that amplified its customer base and demand in the market as compared to many other rival players. Moreover, the organization of Calyx and Corolla used the