Change Experience Essay Example | Topics and Well Written Essays - 750 words

Change Experience - Essay Example People are always ready to resist change as an effort to retain their well-known methods of operations. Resistance to change was the main challenge of the new information system in the pharmaceutical marketing. People offered both intentional and unintentional resistance to the new operating system in their operations. Intentional resistance involved avoiding using the system intentionally. This meant that people adopted the traditional method to obtain information about a certain product. In such cases, people were fully aware of the benefits of using the new system but they opted to bypass it. In the unintentional resistance, people developed a negative attitude toward the new system. The negative attitude was developed from consideration of the cost and the efficiency of the new system. Although the conventional method of prescription is efficient and fast it lacks accuracy. The new system, on the other hand, enhances accuracy but it is time-consuming and hence inefficient (Rokeac h, 1973). Learning new ideas is always a challenge to many people and, this had an effect on the new system. Although the system is user-friendly, most people working with the system were incompetent and, this contributed to their resistance. Having been trained using the traditional operation system meant that the new system was a challenge to both my career and industrial operation. Throughout our training, we had been taught how to have as much information as possible concerning a certain pharmaceutical product.... Learning new ideas is always a challenge to many people and, this had an effect with the new system. Although the system is user friendly, most people working with the system were incompetent and, this contributed to their resistance. Having been trained using the traditional operation system meant that the new system was a challenge to both my career and industrial operation. Throughout our training, we had been taught how to have as much information as possible concerning a certain pharmaceutical product (Borkowski, 2005). This meant that we had used all our resources, time learning, and memorizing information about pharmaceutical product. When I first encountered the new information system, I felt betrayed. This is because I considered my education system as a waste of time and resources. I considered the new system as nullification of our education and experience in the pharmaceutical industry. I also felt betrayed since any ordinary person could use the new information system to perform a similar task as that performed by a trained pharmacist. Revolutions resulting from adopting technology in various firms and industry are inevitable. This indicates that learning or adopting new technology is the best method of enhancing sustainability in the modern business world (Funigiello, 2005). This awareness challenged me to learn how to use the new information system. Despite the challenges and feelings of betrayal, I had to learn how to use the new information system in order to save my profession. Learning how to use the system involved substituting my ordinary knowledge about prescription with the working of the new system. The second action involved

Operation Management at Fiat Case Study Example | Topics and Well Written Essays - 1000 words

Operation Management at Fiat - Case Study Example Fiat was founded On 11 July 1899 at Palazzo Bricherasio, the company charter of "Societ Anonima Fabbrica Italiana Automobili Torino" was signed. Among the members of the Board of Directors, Giovanni Agnelli stood out in the group of investors and won recognition for his determination and strategic vision. The 'Fabbrica Italiana Automobili Torino' company was founded in Turin, The first factory was opened in 1900 in Corso Dante. 150 workers were employed there and produced 24 cars. After that Fiat started a factory on s green field site at Melfi in southern Italy. At that time the competition was too high in the automobile industry. Fiat and all its competitors were facing a problem of poor quality products and productivity. The plant was the outcome of a major re-engineering effort undertaken by the company related to quality, productivity and endemic industrial conflict. For over a decade the plant was considered by Fiat and its competitor to be the leading example of productivity. But after the factory was started to do a better performance, it started fell down in productivity because of a strike in its production and supply area, by workers. From the very beginning the production system of Fiat's is a customer driven production system. But as the production was fallen due to the strike, the marketing department has to take steps to defend its market share, which was decreased as well. But as it's the problem of internal environment and related to human resource where alone marketing department cant do much. Marketing department can do a research "LE PEST C analysis (stands for Legal, Economical, Political, Ecological, Social, Technological and Cultural analysis)"1 along with HR department on its internal environment to find out the problem. At same time Fiat have to do another research on its customer to understand their recent behavior, needs and also on market to understand the recent market situation and future trends. All the decisions will depends up to these research result and some measurement. Such as recent consumer behavior, situation of sales and recent market share, recent market trends- after conflict was co vered and published by media. After media coverage, if the market and consumer behavior remain same marketing department need no to go for increase marketing activities such as advertisement but other promotional tools must be in working mode such as "public relation, direct marketing, sales promotion"2 etc. To capture the market share and get a competitive advantage they will use "Flank Attacking strategy"3. If the market trends shows that the future market may boom and the consumer behavior are in changing pattern as they want to spend more money for having a car, and if the demographical segment shows that the income level is increasing and will booster the sales, only then Fiat should start to build a new factory that will be worthy to Fiat in long run. If Fiat decide to start a new plant based on positive research

How far neuromarketing can go ethically Literature review

How far neuromarketing can go ethically - Literature review Example The key source to win such intensive battle i.e. capturing target audience’s attention was the use of highly targeted communication based on effective and thorough research along with the integration of science (4imprint, 2010). Traditionally, marketers and advertisers utilised focus groups and interviews to gain insights regarding the needs and wants of the consumers. With such techniques/tools, the marketers were able to read the mind of the consumers by gauging the responses which provided them with superiority in the marketplace. But with the changes in consumer-driven marketplace, organisations have started seeking out new methods and ways to gather consumer opinions and reactions regarding a particular brand in the marketplace (4imprint, 2010). With the improvements in technology, and with increasing research of the marketers, the result has been presented in the form of neuromarketing. Neuromarketing has been highly used and it has been estimated that the usage of neuro marketing will be increasing with the passage of time. It may sound futuristic, but with the advancement of technology in this new era, marketers have been provided with an opportunity to tap into the minds of the consumers. Not only this, these new technologies allow the marketers to scientifically understand the needs and desires of the consumers. With the integration of thorough research and science i.e. (technology), marketers and advertisers have gradually enhanced their ability to exactly pinpoint the reasons and causes due to which people tend to purchase a product. In addition, such technologies have uncovered the response of brain to various advertisement and marketing tactics (4imprint, 2010). Technology that organisations once fantasised is now a reality which has constantly helped the giant organisations like Campbell’s Soup and Pepsi to enhance their brand image along with the marketing of their products (4imprint, 2010). The concept of Neuromarketing came into e xistence almost a decade ago by an Atlanta Advertisement firm i.e. Bright house in June 2002, with a specific aim. The main aim of Neuromarketing was marketing research (Fisher et al., 2009). With the help of neuromarketing, the organisation was able to enhance its knowledge regarding the needs and desire of the customers along with the buying behavior of the consumers in the market. As Neuromarketing is a combination of neuroscience and marketing practices, it provides the organisation with perfect opportunity to understand, predict and eventually control human behavior. As indicated by Fisher et al. (2009) that the problem is based on the fact that such integration of sciences and research is quite unclear that is it only an academic field of research or business practices despite the advantages and benefits associated with neuromarketing through which organisations were able to predict human behavior and eventually consumer behavior. Similarly, Murphy et al. (2008) that several n euromarketing companies claim that with the help of neuromarketing, the organisations would be able to fully understand the buying behavior of consumers but on the other hand, very little academics and scientific approaches validate such claims. The question that has risen is whether such neuromarketing is another trick of marketers and advertisers to manipulate the demands of the products or it is just a practice to

The Utilization of Incretin Mimetics and DPPIV Inhibitors in the Essay

The Utilization of Incretin Mimetics and DPPIV Inhibitors in the Management of Type II Diabetes Mellitus - Essay Example The initial results obtained from clinical trials with these new agents indicate a very high promise of achieving better blood glucose control by adding them to the therapeutic arsenal for the management of type 2 diabetes mellitus. Incretin mimetics are a new class of antidiabetic agents with multiple blood sugar lowering actions that mimic the actions of incretin hormones. Incretins are peptide hormones that originate in the gastrointestinal tract. The two major incretins in humans are glucagon-like peptide 1 (GLP-1) and glucose-dependent insulinotropic peptide (GIP). These hormones are released during nutrient absorption, when they serve to potentiate the secretion of insulin(Nielsen) Although both GLP-1 and GIP act as incretin hormones in normal subjects, only GLP-1 can be used to treat DM2 because diabetes is often associated with a blunted or absent response to GIP. It has been shown that whereas GLP-1 levels are significantly decreased in DM2, GIP values are normal, suggesting that DM2 patients are resistant to the biological effects of GIP, rendering it relatively ineffective (2A)In mammals, GLP-1 is derived from the proglucagon peptide in mucosal L-cells of the small intestine(Drucker "Glucagon-Like Peptides") D Dipeptidyl peptidase (DPP-IV) extends the bioavailability of many peptides by suppressing their break-down. Several incretin mimetics and DPP-IV inhibitors are undergoing late-stage clinical trials for the treatment of type 2 diabetes and results so far have shown some promises. Their mechanisms of action include enhancement of glucose-dependent insulin secretion; suppression of inappropriately elevated glucagon secretion; slowing of gastric emptying; and appetite suppression(Nielsen). Type 2 diabetes is characterized by the emergence of postprandial (post meal) and, subsequently, fasting hyperglycemia (fasting plasma glucose >125 mg/dl) (Nielsen; Drucker "Glucagon-Like Peptides"). Hyperglycemia results from pancreatic -cells secreting inadequate insulin to compensate for insulin-resistance in peripheral tissues(Porte and Sherwin; Weyer). Only about 33 percent of type 2 diabetes mellitus patients in the United States are able to achieve the 7% HbA1c recommended by the American Diabetes Association. However, after the administration of incretin mimetics and DPP-IV inhibitors on some of these patients, there is a significant improvement in their glycemic profile. Their after-meal blood glucose level, and subsequently their HbA1c were better(Freeman). Despite exercise, diet control and some pharmacological intervention in patients with DM 2, control of blood sugar has become increasingly difficult, especially in patients who had been on long term therapy. The progressive deterioration of the beta-cells of the pancreas, which in turn causes deficient insulin (as well as increased glucagon production) is responsible for this failure of treatment. The incretin mimetics and DPP IV inhibitors are thought to offer hope in improving the glycemic profile of patients because they act primarily to both increase

Service Marketing Essay Example | Topics and Well Written Essays - 2000 words

Service Marketing - Essay Example Hart (1990) stated that recruiting a new customer costs five times than to keep current customers happy and content. This statement holds great value in every sense as organizations often try hard to keep customers happy by offering great services. At the same time, organizations have service recovery tools that help in gaining customers loyalty and trust back. Service recovery tools often help in enhancing customer’s retention by properly responding to service failures. The assignment aims at highlighting the impact of service failure on the business along with developing a service recovery model based on understanding and empowering customers. The organization chosen for this purpose is Tiger Airways Australia based in Melbourne, Victoria. In the past, Tiger Airways has received a number of complaints ineffective customer care service, flight delays and improper handling of grievances. This can be considered as a serious service failure offering a reason to be dissatisfied a nd frustrated with the services being offered. The analysis would help in understanding and analyzing the ways through which service failure can be addressed using service recovery tools in an effective and efficient manner helping the organization to win customer’s trust and loyalty back. An Overview of the Organization Tiger Airways Australia is a low cost airlines based in Melbourne, Australia. It started its operations in the year 2007 with strong focus on domestic markets. The organization has been performing well but not that well to compete with other competitors because of serious problems pertaining to the services being offered. As per the Bureau of infrastructure, Transport and Regional Economics in Australia, Tiger Airways have consistently lower percentage of on-time arrival and departure with high percentage of cancellations. Tiger Airways also used marketing strategies to boost its sales figures and presence across the country through an advertisement campaign named â€Å"The Low Fare Revolution†. Tiger Airways have been hit by a number of criticisms pertaining to its services and can be considered as an ideal organization to analyze the concepts of service failure and recovery. Concept of Service Failure When organizations offer services to customers, the only motive is to make them feel good and content with the offered services. Customers also have pre-conceived and experienced notions on services and when these notions do not match with the services being offered; it is termed as a service failure. Service failure often frustrates customers along with making them change the service provider. It creates negative a negative impact on the business activities along with offering an edge to customers. It needs to be mentioned that service failure is bound to happen and organizations are supposed to be good enough to tackle service failures. Tiger Airways have been accused of poor customer service and high rate of cancellation. Furth er, the support and guidance from the management is almost negligible that has reduced the satisfaction level of customers. The service recovery tools that could have been of great help in dealing with service failures have been discussed in the following part in an analytical manner. Service Recovery and its Importance

De Havilland Vehicles Essay Example | Topics and Well Written Essays - 3000 words

De Havilland Vehicles - Essay Example The sales office has on-line access to the manufacturer's vehicle tracking system to establish the availability of cars by model, colour and extras. Cars can be ordered directly, but there is no internal system to store data on products or customers, only a card index system. DHV plc also uses paper-based systems to administrate its service and repair booking system, job cards, supplier data, orders, personnel and training. DHV plc has three distinct parts to its business. They act as a middleman for a car manufacturer selling their new vehicles. Last year (2004) 50% of their car sales were new split 40% to business and 10% to private users. The new car warranties and used vehicle guarantees tie customers in for subsequent servicing which builds long term relationships. The company seeks to retain these customers when the warranty or guarantee expires. The company also has a buoyant local repair trade. Whilst the directors of DHV plc have determined that e-Business and more integrated Information Systems is the appropriate way forward to achieve their new objectives it might help define the detail of the problem more accurately by researching not only what the competition are doing but also what e-Business innovations other distribution companies of high value items are usi... Cars can be ordered directly, but there is no internal system to store data on products or customers, only a card index system. DHV plc also uses paper-based systems to administrate its service and repair booking system, job cards, supplier data, orders, personnel and training. 2.2 Market Information DHV plc has three distinct parts to its business. They act as a middleman for a car manufacturer selling their new vehicles. Last year (2004) 50% of their car sales were new split 40% to business and 10% to private users. The other 50% of their car sales were used vehicles and they include guarantees with all second-hand cars sold. The new car warranties and used vehicle guarantees tie customers in for subsequent servicing which builds long term relationships. The company seeks to retain these customers when the warranty or guarantee expires. The company also has a buoyant local repair trade. 3. e-Business Problem Definition and Objectives Whilst the directors of DHV plc have determined that e-Business and more integrated Information Systems is the appropriate way forward to achieve their new objectives it might help define the detail of the problem more accurately by researching not only what the competition are doing but also what e-Business innovations other distribution companies of high value items are using. It might help reinforce the soundness of their strategy and point them in the right direction. 3.1 E-Business ideas for DHV plc According to Lou Gerstner, (CEO IBM 1993-2002): The internet is increasingly playing a more strategic role in business processes and failure to recognise this and take advantage of its potential could result in an organisation being left behind in todays over competitive environment.(Source, Internet & Business,

To what extent does a mature and cyclical product market drive Essay

To what extent does a mature and cyclical product market drive corporate restructuring - Essay Example Does maturity necessarily lead to deterioration of market? This question can be answered using the concept of cyclicality. Economics in Business Context (Haslam et al. 2002, p.92) further defines cyclical markets as â€Å"generally mature markets in which volume fluctuates at or around steady pattern of demand†. Depending on the replacement period of the product, the product will be required by the customers every few years, months or weeks. During the period when maximum customers replace the product, the demand for the product will be at its positive peak. This period is followed by a period of low sales. Thus, fluctuation in the demand for a mature product makes it cyclical. Some products have longer replacement periods than the others, making them cyclical. For example, a refrigerator may be replaced after every ten years but cold drinks manufactured by Coco Cola or Pepsi are bought by billions of people every day. Therefore, refrigerators may be termed as mature and cyclical. Coco Cola and Pepsi have reached maturity but they are not cyclical. Let me illustrate with the help of a hypothetical example. Consider a product XYZ. Say, I had introduced XYZ in the market in 1990. The replacement period of this product was five years. Using excellent marketing strategy, XYZ had gained popularity amongst the customers by 1991. But, I had not yet sold XYZ to maximum number of targeted customers. I had to maximize my sales as well as confront a new problem; a competitor introduced a similar product called ABC in the market in the year 1992. After a research on XYZ, I realized that the product could be manufactured in a better way, leading to an increase its durability. The replacement period after increase in durability became 8 years. Increase in the durability of XYZ attracted more number of customers. Because it was a very popular product, XYZ reached maturity by 1995. It was sold to maximum number of customers. If I had not